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The Web design will determine its organizational framework. At this stage you will make the tactical web design decisions about what your audience wants from your web design, what you wish to say, and how to arrange the content to best meet your audience's web design needs. Although people will notice the graphic web design of your Web pages right away, the overall organization of the web design will have the greatest impact on their experience.

The fundamental organizing principle in Web design is meeting users' needs. Ask yourself what your audience wants, and center your web design on their needs. Many organizations and businesses make the mistake of using a Web design primarily to describe their administrative organization, and only secondarily do they offer on their web design the services, products, and information the average user is seeking. Most readers won't care how your company or department is organized and will be put off if such inside information is all your site appears to offer in its web design. Talk to the people who make up your target audience, put yourself in their shoes, and make the items and services they want the most prominent items on the home page of your web design.

Organizing information

Our day-to-day professional and social lives rarely demand that we create detailed architectures of what we know and how those structures of information are linked in the web design. Yet without a solid and logical organizational foundation, your Web design will not function well even if your basic content in the web design is accurate, attractive, and well written. Cognitive psychologists have known for decades that most people can hold only about four to seven discrete chunks of information in short-term memory. The way people seek and use reference information also suggests that smaller, discrete units of information are more functional and easier to handle than long, undifferentiated tracts.