September. 2007, Edition Archives
  Business Insight
  PROFIT FROM SECTOR EXPERTISE

     

         Inside this issue of Business Insight
 
 
 Google Print Ads: Newspaper advertising made easy
  Google Print Ads is a new extension of Google AdWords that makes it easy to run ads in newspapers across the U.S. – whether you're buying space in one paper or a hundred.

With Google Print Ads, a new online marketplace brings together buyers and sellers of advertising space, it's simple for advertisers of all sizes to create successful, cost-effective newspaper campaigns.

Advertising agencies using Google Print Ads can spend more time providing strategic guidance and high-level service to their clients instead of spending time on execution, logistics, and manual tracking.

Sign in to your AdWords account to create a newspaper campaign.

 
   Roxio offers Easy Media Creator 10
  YSonic Solutions' Roxio division has launched Easy Media Creator 10, an upgrade to the company's suite of digital media applications that enables consumers to turn their photos, video and music into impressive multi-media projects that can be shared on CD, DVD, the Web, or a range of mobile devices. Easy Media Creator 10 is fully Windows Vista certified and boasts a new Aero interface.

 

The new Roxio Easy Media Creator 10 gives you creative inspiration and all the tools you need to enhance your digital lifestyle. Create, share and enjoy your movies, memories and music as only you can.
 
  • A 3 step wizard lets you auto-edit your movie. Then upload to YouTube in one click or put it on DVD.
  • Capture and edit HD video and add surround sound playback.
  • Record internet radio, batch convert files, backup your iPod and more.
  • FEnhance photos and video taken on your mobile devices and use them in projects with your other media .
 
List Price: $99.99
Your Price: $79.99

* After $20 upgrade mail-in rebate
Buy Download
Buy DVD
Buy Creator 10 on CD-ROM

WATCH DEMO
 
s  Google Getting Ready for a Coupon Push
  Resource Shelf spotted a number of coupon-related domains arriving at Google. Names like Couponsgoogle.net, CouponGoogle.com and Google-Coupons.com (don't point to any active pages yet.)

The domains could be part of a marketing push for Google and its advertisers just as the holiday shopping season approaches.

Google will have to move quickly to get the fullest effect from such a promotion. We're more than halfway through September. That may sound early, but it's only six weeks from the beginning of November, when retailers tend to swap Halloween decorations for Christmas ones.

It makes sense that a coupon effort would be coupled with Google Checkout, the company's online payment service. Google-backed coupons as part of a merchant promotion would be nicely suited for a merchant's AdWords campaign.

 
 Latest News
  Ebay introduces video listings- Auction site eBay is to give its UK sellers a new tool to boost their sales by allowing them to advertise their products by using videos in their listings for the first time. It's a positive step from eBay, and should give potential buyers more confidence in the item on sale.
  Google, others gearing up to introduce office apps-Google confirmed its new presentation tool is on the way, Vendor Persony launched a new version of its Web- and videoconferencing service that lets customers host conferences using standard Web servers.
  Superpages.com Adds Merchant Comparison Feature- Superpages.com today launched a compare merchant feature which allows users to compare up to eight business listings through a dynamic, customizable drag-and-drop tool.
  Yahoo Buys BlueLithium Ad Network-Yahoo agrees to buy online ad network BlueLithium for $300 million to better battle Google and Microsoft.The purchase of BlueLithium should boost Yahoo's plan to branch out beyond its own well-known brand at a time when advertisers are looking beyond the large portals.
 
Analyze Your Competitors Sites & Optimize Your Own Site In Better Way
by John Parker
There are many tools that are commonly referred to as competitive intelligence. These tools are similar to the behind the scene pass that enables you to analyze your competitors and find out the aspects of their search marketing that works successfully for them.

From analyzing and comparing links, to site audits and keyword suggestions, these tools can help you find those smaller areas of the competitor’s site which you can utilize. For example, if the site auditor finds orphaned pages, perhaps you can build or improve the linking to similar pages on your own site. This could help boost their rankings ahead of the competitor. Continue...

 

WebSite Creation And Management  Tools

SiteToolkit - 1.0 : is a complete set of webmaster tools to help achieve on receiving more traffic to your website. SiteToolkit can optimize web pages for faster loading times. SiteToolkit also has a built in FTP client to upload your new optimized web pages.

SEOSmart Future PR v1.0: SEOSmart package is called Future PageRank. It checks 19(!) Google data centers for PageRank. It gives you instant result about your rank dynamics.With SEOSmart FuturePR you can check your partners site PR.

Albumweb: AlbumWeb is a powerful and easy-to-use tool to create web albums and slide shows from pictures, photos, video clips, etc. AlbumWeb is several tools in one.The image editor provides several image manipulation functions, including rotation and a color adjustment.

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