March. 2008, Edition | Archives
  Business Insight
  PROFIT FROM SECTOR EXPERTISE

     

         Inside this issue of Business Insight
 
 
Google Launches Ad Manager
 

Search engine giant Google has announced the launch of their new Ad Manager Service which would enable web publishers to sell advertising faster and fill unsold slots on their sites. It has been designed to streamline how ads are placed on Web sites and generate performance reports.

Google Ad Manager is focused on improving serving efficiencies to make sure that the right ad appears quickly every time. Built on our infrastructure, Google Ad Manager ensures fast serving speed and reliability with fewer reporting discrepancies.

Ad Manager offers a wealth of features to help you with:

  • Inventory management

  • Yield optimization

  • Ad targeting Trafficking, ad delivery, and order booking

  •  Creatives and rich media management

  •  Reporting

  • User interface navigation

  • Account administration

Continue...

 SysSense:Desktop Google Adsesne Monitor
 

SysSense is your personal desktop Google AdSense monitor. It keeps your current Google AdSense information in the Windows system tray. You can monitor an unlimited number of Google AdSense accounts. A sound and/or system tray icon balloon can be configured to alert you when your statistics have changed.

Requirements:

  • Windows 98, Windows 2000, Windows XP, or Windows Vista
  • Google AdSense account.
  • Download

    New Internet Marketing Tools
     

    New Internet marketing tools are coming online each and every day. Mainly because these new marketing tools can have a dramatic impact on your online traffic, leads and sales. So much so, your online competitiveness can greatly depend on you finding and using these new marketing tools before everyone else does. With these considerations in mind, I would like to list some new or relatively new marketing tools that have been effective for me in my online marketing. Some of these are marketing software, others are SEO strategies, marketing tips and the like... all have helped me achieve my online goals.

    Here are some new marketing tools :

    1. Real Link Finder:RealLinkFinder is a handy little link-building tool you can use to increase your link popularity and SE rankings.It lets you find targeted blogs that don't have the nofollow attribute tag so your links will count in all the search engines. Great way to build targeted links related to your site's main keywords or keyword phrases. This is one "No Cost" link-building tool you should try.

    2. Peel Away Ads: Simple ads which sit at the corner of any webpage, when a cursor hovers over the pulsating image - the page peels away to reveal your ad or promotion. Might seem a bit gimmicky, but like the pop-up or fade-in, they do work. You do get more sign-ups and sales. www.pealawayads.com

    3. Video Marketing: Using videos as marketing tools has now become commonplace on the web. If you're not promoting with videos, you are losing a large portion of the online traffic or surfers currently on the web. Even using videos to explain your site or product will increase your conversions and sign-ups. Viral videos embedded with your links or site url can produce results when placed on You Tube or Google Videos.

    4. Social Media Bookmarks/Tags:Use of social bookmarking sites like Digg, Del.icio.us, Technorati.These sites are now commanding huge traffic numbers and should not be ignored in your online marketing.You must connect your content with these sites. This is very simple to do since social media sites use tags, which are more or less simple keywords that help classify content and links.

    5. Add this Button:The whole social media bandwagon is to put the Addthis button on your webpages and let your visitors bookmark your content for you.This button is free and only takes seconds to set up on your pages.Granted most of this traffic is transitory and not permanent - the huge traffic numbers will only last as long as your links/bookmarks are on the front pages of these popular sites.

    6. Blogs RSS Feeds:RSS is only simple code that syndicates your content to all interested parties; it originally stood for "Rich Site Summary" and was a way of summarizing your content and broadcasting it. Most people now refer to RSS as Really Simple Syndication.One little blog traffic tool I find helpful is John Reese's BlogRush, which helps syndicate your blog posts on other blogs. Continue...

    What's New
     

    Yahoo Partners With 3rd Party Click Fraud Company, Click Forensics Yahoo and Click Forensics have partnered to combat click fraud together. The partnership was announced on the Auditing Paid Listings and Click Fraud Issues panel at SES NY .

     

    Microsoft Launches New adCenter Community Site Microsoft has announced the launch of the new adCenter Community today. The new site replaced the old blog and forums and can be found at adcentercommunity.com. .

     

     

    Ecommerce Solutions and Payment
    by John Parker

    Secure Online Credit Card Processing is Sure to Boost your Business!

    With limitless choices in the credit card processing industry, fact remains that solutions that are perfect for one, may not necessarily cater to the requirements of another. Hence, the need for credit card processing solutions that specialize individually in ecommerce,  MOTO, retail, high risk and offshore. All merchants now understand how important it is to accept credit cards and that is why they offer flexible payment solutions to fit customer needs. The same holds especially true in case of ecommerce businesses.  Continue...

    Webmaster Tools

    W3C HTML Validation Service
    This excellent service from W3C searches your web site for HTML-errors. You don't have to register, just fill in your web site details, and within seconds you get a complete list of all the faulty code, together with a solution. Handy!


    Create Your Own "First Visit" Popup Window
    It's a proven fact that the use of popup windows is a highly effective marketing technique that produces great results. However, they can be very irritating to your visitors. How can you use this powerful marketing technique without offending your visitors? Compromise and use a popup window that only displays the first time your visitor enters your site.

    List Builder
    This service is proven to grow opt-in email lists by 100-200 or more targeted subscribers per day, at reasonable cost. List Builder appeals to serious ezine publishers and other types of opt-in email marketers.


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