Feb. 2007, Edition

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight
 
Google enhanced its Local Business Center

The Google Local Business Center  helps your business stand out on Google Maps. To add more value to it Google has just added four new features for business owners who want to maintain a Google Local Business listing. Now you can:
  • Add photos to your listing
  • Describe your business with custom attributes
  • Track your stats
  • Place your map marker with precision

If you'd like to list your business on Google Maps, you can sign up for Local Business Center by visiting this page. It's completely free.

 
PowerGramo : Record Skype Calls and Skype Cast

PowerGramo's unique technology enables you to record any type of calls in Skype, no matter it's a normal pc to pc call, pc to mobile call, pc to fixed telephone call, or even skypecast. And it's easy to do recording with PowerGramo.

PowerGramo is a realtime audio recording solution for Skype. You can record and replay any kinds of Skype call easily and simply.Optional password protection means you are the only one to access them after you login Skype.

It's also very simple to share your recordings with your friends. PowerGramo provides the options to save in the popular small audio format instead of the standard large wav file. Get PowerGramo For Free Now !
 

 
Microsoft to offer incentives on using Live search

In an apparent attempt to boost its disappointing Web search market share, Microsoft Corp. is giving financial incentives to large enterprise customers whose employees use Microsoft's Live Search engine. In exchange for their employees' Live Search usage, Microsoft is providing "service or training credits" to these enterprise customers.

In January, Google captured 47.5% of search engine queries in the U.S., compared with just 10.6% for Microsoft. Despite heavy investments and efforts in recent years, Microsoft hasn't been able to come close to rival Google Inc. in Web search. Consequently, Microsoft hasn't capitalized as much as expected on the boom in search engine advertising, upon which Google has built its increasing revenue and profit.

This is a shrewd move by Microsoft to boost Live Search by tapping into its loyal and well established enterprise customers. Continued....

 
 
What's New in Search Engines
  • Google Click-to-Call: Google is testing a new feature that lets you speak directly over the phone, for free, to businesses you find on Google search results pages. When this feature is available for a business, you'll see a green phone icon in their advertisement or a call link next to their contact information.
  • Yahoo! Search Support for 'NOYDIR' Meta Tags :  ‘NOODP’ Meta tag is basically a way for webmasters to indicate that Open Directory Project (ODP) titles and abstracts will not be used in search results for their pages.
  • Yahoo's Improved Ad Service : Yahoo's upgraded Sponsored Search service, code-named Panama, is the biggest improvement in years to the company's PPC advertising service. Panama makes Yahoo Sponsored Search a strong contender to Google's AdWords
  • Google AdWords Change History Tool : The AdWords Change History Tool lets one view what changes were made to an account. It even shows you which login made the change. Now you can have multiple logins to the same AdWords account. Having multiple logins (including giving the API access one that no one else uses at all) is very useful from a tracking standpoint

     


Website Revenue Generation Strategies
by John Parker


How to make money from a website? If you already have a website, there’s a good chance that you’ve already found a way to make money from it , though, you’re probably not making as much as you could. There are several ways with which you can earn a good income. Read Full article

Online Brand Building Techniques ...
Banner Ads- successful brand-building tools: To measure the effectiveness of banner ads as brand-building tools, though, requires more than a glance at click-through rates...

Brand Positioning Using Web-Video: As Web-video presentations increase in popularity as a means of delivering marketing messages over the Internet, there will be the inevitable major successes...

Building Your Brand With Blogs: Blogging your brand is important in a world where customers are able to use a variety of brands...

MyBrand-Premium FeedBurner Service: It allow publishers to apply a variety of publicity, optimization and analytical services to feeds...

Opinion Poll

Does Live.com the new microsoft search engine impress you?

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