June 2007, Edition | Archives 

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight
Google Anaytics  : New Version for "Non-Experts"!

Google Analytics has released a new version of their web analytics tool.This version is made for "non-experts" to use sophisticated web analytics without expert intervention.

So what is new?

  • Email reports and improved clarity of graphs allow users to explore and discover new insights
  • Customizable dashboards ensure the right data gets to the right people at the right time
  • Plain language descriptions of the data allow users to take action to improve their web site.

Google has begun upgrading accounts  and continue to do so for the next several weeks. Old data will automatically be migrated to the new Google Analytics platform. Old analytics reports will be available to users for at least thirty-days, from the time of upgrade
 

 
Reach new customers and Retarget old visitors for free in one shot..

When you sign-up for Microsoft adCenter account, you will get 50$ in Free Clicks from Microsoft adCenter. But, in order to add more taste to this offer,  Retargeting.com has joined hands with Microsoft and is offering their service free for the first six months when you sign up for Microsoft adCenter.

Adding Retargeting.com to your Microsoft adCenter campaign can help you recapture lost sales. Retargeting.com  help you reconnect with past website visitors who did not purchase your product in their initial website visit. Visit Retargeting.com for more details ....

 

 
AffiliateGuerrilla - shopping cart designed for Windows® hosted websites

AffiliateGuerrilla software is installed on your own site - not a 3rd party solution. It is designed for Windows hosted web sites. It allows up to 5 levels of commissions, fixed or percent. It allows both standard products and subscriptions. It is integrated with PayPal so website owners can start their own affiliate program without a merchant account or shopping cart. You own your database, not a 3rd party provider.

ORDER NOW for only $189.95 (special offer valid only until September 1st, 2007).

 

 
Top 100 Alternative Search Engines

We all are aware that Google has a monopoly market share of searches, but there is no shortage of alternatives, and Read/Write Web has a running list of the Top 100 Alternative Search Engines includes 12 new search engines.

Charles Knight writes that "This is the best list of Alternative Search Engines I have ever done ". The list has been improving with user feedback, as several alternative search engines have been added directly from readers' comments .

He anoounced  AfterVote as the Search Engine of the month, April 2007.AfterVote stops the searcher right on the homepage and asks him or her to select their comfort level. If they just want to do a quick and easy search, they can select "Beginner" and AfterVote will only show them the essential tools. But if the searcher desires to learn how to be a more skilled user, she can choose "Intermediate" and AfterVote automatically responds with some more - but not all - of its features. Finally, you guessed it, if you are an expert searcher (and you know who you are), you don't have to "dumb down" when using AfterVote - just select "Advanced" and all of their features will be at your disposal! And thanks to cookies, AfterVote will even remember your "level" the next time you visit the site! But if you're curious, go ahead and select "Advanced" and take a look at all of the cool buttons. You can select "Search Level" at any time and pick another option.

For more information and list of top 100 Search Engines, visit Read/Write Web blog.


Traffic Analysis, A True Gauge To Your Success!
by John Parker
 

If, you are the owner of a commercial website or otherwise, one of the most important aspects of website management is analysing the traffic that visits it. A tally of visitor numbers, as well as, where they come from, helps in gauging the effects of any promotional offers posted. That can be done only by checking statistics on a regular i.e. daily basis. You will find the following tips and suggestions of considerable help in chalking up a marketing strategy for packaging and selling commercial products.
Read Full article

Free SEO Tools for Webmasters...

SEO SpyGlass v.2.0.4 (7.8 MB) is a research tool designed to show how your competitors got top search engine rankings. It reveals backlink numbers, the URL, PageRank, Alexa Rank, and IP address of each backlink, website age, link value, backlink origin, keyword density, etc.

BackLinks Master 1.5 (1.3 MB) helps you find who is linking to you, whether links are direct and what keywords are in the anchor text.

BHead 4.1.1 (1.0 MB) is an advanced meta tag generator that can create your entire HEAD section, including CSS style sheets.

SiteLinkChecker 1.0 (480 KB) is an easy-to-use link checker tool that checks websites for broken links. Easily locates broken links and links containing syntactic errors and reports the status of each link.

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