Jan. 2007, Edition

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight
 
Sign-Up for Google Optimizer

Google just announced the beta launch of Website Optimizer, a new tool designed to help people determining which version of your landing page users like best in terms of conversions — whether sales, sign-ups or downloads.

By allowing site visitors to determine what content is most useful, as indicated by the highest conversion rate, Google claims it is removing the guesswork and trial-and-error experiments that used to be the norm for determining landing page optimization.

Site publishers will be provided code to drop into their landing page, tagging layout elements and content for tracking by the Optimizer. The tool will then allow publishers to create multiple versions of that landing page that are served up randomly to visitors entering the site via AdWords promotions. As visitors interact with the different versions of the page, publishers are given detailed reports on visitor activity organized by version and page section.

If you're not that technical savvy and want to have a layout and design that works best before experimenting with Google optimizer , Please call 1-888-276-4064 or email us at newsletter@a1technology.com

 
 DMOZ Is Accepting Submissions Again

DMOZ is now taking submissions again. Not sure how long its going to last. Better get in there!

Every webmaster wants to get his/her site listed on Google but the question is "Why is a DMOZ listing so important?"

DMOZ, also known as The Open Directory Project (ODP), is a large, categorized directory of websites and pages, which is staffed by volunteers and Google Directory is nothing but the downloaded version of DMOZ, Hence, A listing in DMOZ creates two significant links into a website - one from DMOZ  and one from the Google directory

It was in the news that DMOZ editor was soliciting cash payments as a means for site owners and webmasters to get their sites reviewed and listed in the DMOZ Directory.

I was just able to submit my website to the DMOZ.org directory! I have been trying for over two months and finally when I clicked on "Suggest URL" today, I actually got a form and was able to submit my listing!!! Though the listing is not confirmed but at least now :
 (1) editors are technically able to review sites and

 
(2) site owners can technically submit sites.

 
  SocialText: Get your team members organized in no time
SocialText, a global 2000 CIO approved tool, which is to work well as an online collaboration tool to fulfill a range of organizational needs, be it Enterprise, Professional, Personal or Open Source. The website helps to get team members organized in no time, the e-mail overload is greatly reduced and u get a fresh and live intranet with no out of date content. Click here to learn more or Sign-up for 30-day free trial
 
 
 Net Neutrality: Internet Freedom Preservation Act Revived
On Tuesday, Jan 9, 2007 , the first day of the new Congress, Senate Commerce Committee members  Byron Dorgan (D-N.D.) and Olympia Snowe re-introduced the Internet Freedom Preservation Act, which would prevent broadband providers from "discriminating against Internet content, applications or services, and require them to offer stand-alone broadband service not bundled with video or voice."

The legislation states that all content, applications and services must be freely accessible through broadband providers. Also it requires cable and telecom providers to offer broadband access as a standalone service, not only bundled with voice or video. Mr. Dorgan said “The success of the Internet has been its openness and the ability of anyone anywhere in this country to go on the Internet and reach the world,” . “If the big interests who control the pipes become gatekeepers who erect tolls, it will have a significant impact on the Internet as we know it.” .

Google, Yahoo, eBay and Amazon, support the legislation, against telecommunication titans like Verizon, AT&T and large cable companies like Comcast. In July 2006, Google warned U.S. legislators that if broadband providers abused net neutrality principles, it would consider anti-trust actions. Read Net neutrality principles defined by Google in July 2006  here...

But the proposal  face significant political impediments and no one expects that they will be adopted quickly.

 
 
Around the Blog
  • Skype founders launch internet TV service : The founders of internet telephony service Skype have created an internet TV company called Joost, which will allow users to watch traditional TV programmes with the freedom of the internet....
  • Verizon spin-off frees up resources : Verizon Communications further reduced its debt on Tuesday by agreeing a $2.7bn deal to spin off part of its fixed-line business in New England and merge it with FairPoint Communications, a company focused on rural and small urban markets....

LET OTHERS PROMOTE YOUR E-BUSINESS ...
by John Parker


Even if you have very little sum in time or money you could get others to promote your website. Affiliate Programs are the real deal and they help to sell products on all kinds of sites, from the smallest sole proprietorships to the largest corporations. Unlike other types of Internet advertising where the business owner pays for the opportunity to place the advertisement on the website, an affiliate program can work on a pay per impression, pay per click, pay per lead or pay per sale basis...Read Full story
Free and effective traffic generation techniques..

19 Viral Marketing Techniques :
Viral marketing become one of the top methods used in advertising..

Long Tail of Commenting : Two great examples of how to build traffic to your blog...

Social Bookmarking and Tagging: : Social bookmarking allows individuals to share resources and Tagging allows end users to define what a resource means.

Use RSS To Increase Your Traffic : RSS is the key tool that will get you indexed .....

Add an XML Sitemap to your website:  Web Professionally created sitemap increase your Google Page Rank.

 

Opinion Poll

Do you favor Internet Freedom??

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