Feb. 2007, Edition

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight
 
Save on Sales with Google CheckOut

Last month, the Google Checkout team announced that all Checkout sales will be processed for free until the end of 2006. "Seeking  positive response from merchants about free processing with Google Checkout , from now through December 31, 2007, Google'll process all your Google Checkout sales for free." says Gavin C. from the Checkout team.

Google Checkout is a new checkout option that makes online shopping faster, more convenient and more secure. If you have an online store, customers who visit your site can use Checkout to buy from you using a single username and password. And once they do, you can use Google Checkout to charge their credit cards, process their orders, and deposit funds in your bank account. Google Checkout has many benefits, you can check out all the details here or Sign up now.

 
 FireFox 2.0 : Improved and Enhanced

Users of Mozilla Firefox has time to cheer up. Mozilla Firefox is richer  now. After using the new version for several weeks, the usefulness of its new features made me appreciate the new release . Some noticeable features of  new release are discussed here below:

Phishing : Firefox's phishing protection feature is turned on by default. When you access a site, it automatically checks the URL against a database of known phishing attackers

Enhanced Search : Another nice addition to the program is its enhanced search capabilities. As you type a term in the program's built-in search box, the browser automatically suggests related search terms for you.

Live Bookmarks let you see feed headlines simply by clicking on a bookmark. Headlines are automatically updated within the bookmark by the browser.

Spell Checking : Firefox 2 has built-in spell checking to keep you from making any mistakes in your blog posts and Web-based email, so you can worry about more important things.

Session Restore: With Session Restore, if Firefox has to restart or closes when it comes back you’ll pick up exactly where you left off.

 
  Webex for Online Meetings and Video Communication

Webex is an online conferencing and web presentation device that facilitates online collaboration of a project by team members, regardless of where each associate is placed. You can use this web-based project management tool to organize online meetings and show presentations and share documents in real-time.  Webex is going to play a great role in future as the online collaboration authority, with the best group scheduling calendar, web presentation technology, instant messaging applications,  instant screen sharing/application sharing,  whiteboard with annotation capabilities, video communication and more!

 Click here to learn more or Sign-up for free trial
 
 
 New Version of MSN AdCenter on its way...

A new release of adCenter is expected in the next 2 months. The update's main focus is on three key areas: keyword and content technologies, ad selection and relevance, audience intelligence, social networking, video, platforms, and devices.

Keyword optimization efforts are built upon the Keyword Service Platform (KSP), a set of services that third-party developers can use through APIs to build Web applications to analyze keywords. Microsoft has developed its own set of tools in adLabs based on the KSP, including a keyword forecasting tool, a search funnel analysis tool, and a search result clustering tool. A vertical competitive analysis feature allows advertises to dig deeper into the "long tail" keyword suggestions, and more accurately test budget predictions.

Video ad research includes creation of tools to encourage social interaction around videos, such as enabling users to highlight and comment on a specific area of a video frame through Javascript and Windows Live ID authentication.

Consumer orientation efforts involve building technology to help determine whether a Web page contains content that the general public might consider objectionable, such as pornography, crime or terrorism. This "sensitive content detection" is also expected to reduce the likelihood of inappropriate Content Ads being shown within the context of an article. Continue...

 
 
Around the Blog
  • Google Says Google Bombing Will Be No Longer : Google says that the impact of this new algorithm is very limited in scope and impact, but we hope that the affected queries are more relevant for searchers...
  • Yahoo Adds Quality Index to Search Marketing Ads Yahoo! has announced that on Feb 5th, they will be introducing a quality score to the Yahoo Search Marketing ad system, “Panama”. To date, placement of ads on Yahoo and their network have been based on bid price alone...

Building online Brand using FAVICON ...
by John Parker


Now days, You must have noticed that some sites where a special icon displays beside the website URL in address bar of web browser instead of the common logo of browser being used It is globally known as FAVICON, is short for 'Favorites Icon.' The icon draws attention to the brand and reinforces the brand logo in the visitor's mind. People will see your site stand out of the rest if your FAVICON is recognizable. Read Full story
Free online tools for Webmasters ...

Wordtracker Free Keyword Suggestion Tool :
Wordtracker has launched the free version of their Keyword Suggestion Tool...

Tools for Social Media Optimization : Social Bookmark Creator and RSS Button Maker...

Free e-mail campaign ROI calculator : Marketing Today's ROI calculator is an easy-to-use device that allows you to accurately estimate what kind of return on investment you can expect from your upcoming direct mail or e-mail campaigns and promotions.

Polls4Free.com :This handy free service lets you easily create a custom, interactive poll for your Web site. The service is available in English and Spanish.

 

Opinion Poll

What is the hottest search engine topic ?

Other Resources..
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