Aug. 2007, Edition | Archives

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight

 
Yahoo! launches Traffic Quality Center

Yahoo launched a new Traffic Quality Center for advertisers and consumers. The center will provide information on:
  • Procedure on submitting a click investigation request
  • Announcements on new product enhancements regarding ad quality
  • Advice and tips on how to monitoring your traffic
  • Featured questions regarding traffic quality, with answers from Yahoo’s team of specialists

 
Compiere: Open source ERP and CRM solution

Compiere open source ERP is an Enterprise Resource Planning solution that makes ERP easier. Compiere ERP open source software is easier to acquire, implement, extend and change than traditional ERP solutions.

You’ll also find that the Compiere ERP system integrates seamlessly with our open source CRM. Customer Relationship Management solutions help your business by making it easier for your enterprise to find, acquire, and retain customers. And, while Compiere ERP easily supports local enterprises, it was designed with global markets in mind.

Compiere open source accounting software integrates across procurement, materials management, manufacturing, order management, sales and services processes. Compiere accounting solutions cater to the financial, inventory and customer management needs of your enterprise. So, contact Compiere today to find out why Compiere open source ERP is ’The Global Leader in Open Source Business Solutions.’

Click to Learn more or Download

Master Yahoo Search Marketing Panama

Yahoo Search Marketing has introduced a new and results oriented sponsored search interface and ranking system which has been code named Panama. Today, the majority of online advertisers are neglecting the power of Yahoo! Search Marketing, in part because Yahoo isn’t the hot media topic (Google still is), but also because Yahoo’s new, long-promised ad platform (codenamed Panama) was so good it actually caught a lot of advertisers off guard!

Key topics covered in Mastering Panama include:

  • Drill down: new geotargeting capabilities
  • Understand match types and MatchDriver technology
  • Y!SM service tiers and certifications
  • Streamlined editorial review process
  • Improve ROI with the new quality index
  • Yahoo! 2010: new advertising products
  • Ad copy rotation: run better tests
  • Keyword research: Time saving tools
  • Click volume forecasting
What's New
  • Google to Offer Embedded Maps for Webmasters:Google will shortly roll-out a new feature on its mapping service that will allow users to easily embed maps directly into web pages. User-generated maps is one of the most interesting and increasingly popular features on Google Maps. It’s also a way the company is getting mapping and local data in areas where little structured data and few commercial databases exist (i.e., outside the U.S. in selected countries).
     
  • Google Dumps Supplemental Name Not Index : Google is indeed dropping the Supplemental Results tag from those search results that dont quite have enough juice to make the main Google index. The reason is that Googles supplemental index is a lot more efficient than it used to be and Google feels that its almost as good as the main index.
  • Mahalo launches web search toolbar : The Mahalo Follow toolbar, available only for Firefox, allows you to view its human edited search results next to those of the other search engines, or else appear in response to other pages. For example, bringing up E-consultancy.com will generate SEO/marketing related results.
    Install Mahalo Follow
  • Spock launches people search engine: Spock, the search engine that helps you find information online about specific people, has come out of private beta today. Spock uses? Data from My Space, Linked In and other sources? to return information about the people you search for - giving details such as age, occupation, as well as some general background.

    To signup, enter your email below. You'll receive an email shortly after that will help you set up your account, claim your profile, and find your friends on Spock.
    Email:


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Postcard Marketing: Doing It the Right Way
by John Parker


Postcards can be an effective and affordable marketing tool for your business. They are less expensive to mail than letters and they almost always get read because your message is out in the open for everyone to see. Here are a few steps on how to make postcards effective and lucrative for your business.  Continue...

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