April 2007, Edition | Archives 

                                        Business Insight
                                                   
          PROFIT FROM SECTOR EXPERTISE

     

 

         Inside this issue of Business Insight
What's New in Search Engines
 
Google Co-op : Harness the power of Google Search

Create a highly specialized Custom Search Engine that reflects your knowledge and interests. Place it on your website and, using our AdSense for Search program, make money from the resulting traffic.
What you can do with a Custom Search Engine

  • Place a search box and search results on your website.
  • Specify or prioritize the sites you want to include in searches.
  • Customize the look and feel to match your website.
  • Invite your community to contribute to the search engine.

The search engines below are good examples of Custom Search Engines built by a diverse set of Google users: from large companies to individual bloggers.

 
Atomic Mail Sender (AMS): High-speed solution for email marketing

Amailsender.com is a professional, best-in-class high-speed solution for email mailing list and email marketing. The Atomic mail sender (AMS) is capable of refining your email marketing strategy, with its ability to send out personalized HTML messages, manage multiple mailing lists, newsletters, campaigns, e-zines, announcements, support and group mails. In addition, the Atomic mail sender has a monitoring system in place that empowers you with the knowledge of who opens and reads email, who clicks links or loads images in real-time mode, etc. The tool also has an auto responder that carries out effective communication with your customers and prospects, thereby increasing customer satisfaction and loyalty.

The Atomic Mail bulk mail sender is also an email address validator. It also detects and removes the unused email addresses that exist on many emailing lists, and also adds new addresses. This tool works effectively with Windows XP, NT, 2000 and 2003. Other pre-requisites include a working internet connection, 64 MB of Ram and Pentium 166 or higher. The different versions of this tool may be downloaded from http://www.amailsender.com/. Technical support is also available to answer queries and resolve any concerns that may arise. 

The program is flexible, easy to use, and cost-effective and a valuable means of reaching subscribers, customers and prospects. Thus, it helps boost sales, generate leads and establish strong customer relationships.

 
Website Builder Tools from Search Giants...

Yahoo, Google and Microsoft all offer free small business site creation tools that can help you develop a professional online presence. No knowledge of HTML is required to create sites using tools provided by the three. Here is an in-depth review of what Office Live Basics, Google Page Creator and Yahoo Site Builder include and how they work by  Christine Churchill from SearchEngineLand.

The Winner: Microsoft Office Live Basics

One of the more intriguing features of the Office Live Basics program is the free domain name that comes as part of the package. The registration—through Melbourne IT—is a very helpful feature for a small startup that is developing its web presence. And, surprisingly, you really own the domain name outright. Even if you cancel your membership with Office Live you get to keep the domain name.

Runner-Up: Google Page Creator

Google Page Creator offers free hosting and 100 megabytes of free storage. You are required to have a Gmail account, however, to use this tool.

Runner-Up: Yahoo SiteBuilder

You can easily step through the site creation wizard, which guides the initial steps of setting up your site. The program offers a whopping 380 templates to chose from! You can also decide what pages to create on the fly (with reassurances you can add or remove pages later). Plus, this tool offers to link pages together with a navigation bar. And Yahoo includes one feature in SiteBuilder that isn't present in the other two tools: Spell check. This is a valuable feature, and is missing from the other two offerings.

Read positives and negatives of these serices along with author's conlcusion here and avoid selecting the wrong tool.

 


Increase your Brand Popularity with Newsletters!
by John Parker


To increase brand awareness, marketing communication in the form of newsletters is effective and inexpensive. Newsletters are a contrivance used to increase brand awareness for companies in a variety of industries. Whether the product is food, clothing or cars, a well-scripted newsletter can serve every customer and every product with the solution that best serves its needs.  Read Full article

The 4`Cs of Affiliate Marketing...

Commission : The biggest differentiator to the affiliate is money. How much will they get paid for selling your product or service? There are 3 major options. Pay Per Sale, Pay per Lead or Pay Per Click.

Creative :Banners, buttons, text links, HTML email, text email, classified ads copy, content, articles, and product reviews are all things that you can us to give the affiliate the creative they need to sell or pre-sell your product or service.

Consistency :Whenever you commit to running an affiliate program, be consistent, if you are sending out updates or updating creative on a regular basis make sure you remain consistent. If you want make it a certain day of the month. Affiliates will then get used to expecting things from you at a given time of the month. They can then almost factor that into their workloads.

Communication:You need to communicate to affiliates for two main reasons. Firstly, to update them on any new product changes, new creative, new commission structures.

Secondly, you need to keep in touch will affiliates to make them feel important and to help train them.

 

Opinion Poll
Your Favorite non-standard online marketing channel?

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