Love and the Super Bowl
Monday, February 08, 2010
If you watched the Super Bowl this evening you'll have seen a video from Google called "Parisian Love". In fact you might have watched it before, because it's been on YouTube for over three months. We didn't set out to do a Super Bowl ad, or even a TV ad for search. Our goal was simply to create a series of short online videos about our products and our users, and how they interact. But we liked this video so much, and it's had such a positive reaction on YouTube, that we decided to share it with a wider audience.
If you like it too, we hope you'll watch the others. Enjoy.
Official Google Blog: Love and the Super Bowl
If you like it too, we hope you'll watch the others. Enjoy.
Official Google Blog: Love and the Super Bowl
Labels: Google Blog, You Tube News, YouTube Movies
Introducing YouTube HTML5 Supported Videos
Saturday, January 23, 2010
A while ago, YouTube launched a simple demo of an HTML5-based video player. Recently, we published a blog post on our pre-spring cleaning effort and your number one request was that YouTube do more with HTML5. Today, we're introducing an experimental version of an HTML5-supported player.
HTML5 is a new web standard that is gaining popularity rapidly and adds many new features to your web experience. Most notably for YouTube users, HTML5 includes support for video and audio playback. This means that users with an HTML5 compatible browser, and support for the proper audio and video codecs can watch a video without needing to download a browser plugin.
Our support for HTML5 is an early experiment, and there are some limitations. HTML5 on YouTube doesn't support videos with ads, captions, or annotations and it requires a browser that supports both the video tag and h.264 encoded video (currently that means Chrome, Safari, and ChromeFrame on Internet Explorer). We will be expanding the capabilities of the player in the future, so get ready for new and improved versions in the months to come.
To try it out, go to the HTML5 page via TestTube or visit this page and join the experiment. This will enable HTML5 video for your browser, provided that it's one of the browsers mentioned above and fits in with the parameters we already referenced. (If you've opted in to other experiments, you may not get the HTML5 player.) You can also enable Feather watch (visit http://www.youtube.com/feather_beta) along with HTML5 video for an even simpler, faster YouTube experience.
We are very excited about HTML5 as an open standard and want to be part of moving HTML5 forward on the web.
Source:http://youtube-global.blogspot.com/
HTML5 is a new web standard that is gaining popularity rapidly and adds many new features to your web experience. Most notably for YouTube users, HTML5 includes support for video and audio playback. This means that users with an HTML5 compatible browser, and support for the proper audio and video codecs can watch a video without needing to download a browser plugin.
Our support for HTML5 is an early experiment, and there are some limitations. HTML5 on YouTube doesn't support videos with ads, captions, or annotations and it requires a browser that supports both the video tag and h.264 encoded video (currently that means Chrome, Safari, and ChromeFrame on Internet Explorer). We will be expanding the capabilities of the player in the future, so get ready for new and improved versions in the months to come.
To try it out, go to the HTML5 page via TestTube or visit this page and join the experiment. This will enable HTML5 video for your browser, provided that it's one of the browsers mentioned above and fits in with the parameters we already referenced. (If you've opted in to other experiments, you may not get the HTML5 player.) You can also enable Feather watch (visit http://www.youtube.com/feather_beta) along with HTML5 video for an even simpler, faster YouTube experience.
We are very excited about HTML5 as an open standard and want to be part of moving HTML5 forward on the web.
Source:http://youtube-global.blogspot.com/
Labels: You Tube News, YouTube HTML5, YouTube Movies
YouTube in negotiations to stream new movies
Thursday, September 03, 2009
YouTube, always on the look-out for ways to solidify its leadership in video and increase its revenue has been in negotiations with the major movie studios to start streaming movies on a rental basis. Granted there are already some full length movies available on the service but they are generally lesser known movies or indie films looking for exposure.
This latest move is seen as a way to increase their revenue as well as one of its first moves towards charging for content instead of going with the typical ad supported model. At this point YouTube is in discussions with: Lions Gate, Sony, and Warner Bros. about including their movies in YouTube’s site. Additionally part of the talks include making them available on the same day the the movie’s DVD comes out.
Many of the details involved with the ongoing discussions are still in a state of flux. Included is whether or not at some point users will be able to download the movies. The figure being tossed around for the rental is $3.99 with the possibility of the traditional ad supported model being used for some of the movies. As it is the movie studios already get a 70% share of revenue generated by movies already on the site and the word is that this would be the same for the new movies being streamed.
In addition the studios would be guaranteed a minimum fee of just under $3.00 per title viewed. The thinking behind this is that since it is a flat fee the studios would get regardless it give YouTube some wiggle room to offer special deals.
At this point 10,000 Google employees are set to begin testing the service at some point after September, which was the original date for the internal testing launch; but that has been set back as negotiations drag on.
VIA:http://www.inquisitr.com/35632/youtube-in-negotiations-to-stream-new-movies/
This latest move is seen as a way to increase their revenue as well as one of its first moves towards charging for content instead of going with the typical ad supported model. At this point YouTube is in discussions with: Lions Gate, Sony, and Warner Bros. about including their movies in YouTube’s site. Additionally part of the talks include making them available on the same day the the movie’s DVD comes out.
Many of the details involved with the ongoing discussions are still in a state of flux. Included is whether or not at some point users will be able to download the movies. The figure being tossed around for the rental is $3.99 with the possibility of the traditional ad supported model being used for some of the movies. As it is the movie studios already get a 70% share of revenue generated by movies already on the site and the word is that this would be the same for the new movies being streamed.
In addition the studios would be guaranteed a minimum fee of just under $3.00 per title viewed. The thinking behind this is that since it is a flat fee the studios would get regardless it give YouTube some wiggle room to offer special deals.
At this point 10,000 Google employees are set to begin testing the service at some point after September, which was the original date for the internal testing launch; but that has been set back as negotiations drag on.
VIA:http://www.inquisitr.com/35632/youtube-in-negotiations-to-stream-new-movies/
Labels: Google, You Tube, You Tube News, YouTube Movies
