Innovations in the Software Industry
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Innovations in the Software Industry

Introducing Google Buzz

Wednesday, February 10, 2010

We've blogged before about our thoughts on the social web, steps we've taken to add social features to our products, and efforts like Open Social that propose common tools for building social apps. With more and more communication happening online, the social web has exploded as the primary way to share interesting stuff, tell the world what you're up to in real-time and stay more connected to more people. In today's world of status messages, tweets and update streams, it's increasingly tough to sort through it all, much less engage in meaningful conversations.

Our belief is that organizing the social information on the web — finding relevance in the noise — has become a large-scale challenge, one that Google's experience in organizing information can help solve. We've recently launched innovations like real-time search and Social Search, and today we're taking another big step with the introduction of a new product, Google Buzz.

Google Buzz is a new way to start conversations about the things you find interesting. It's built right into Gmail, so you don't have to peck out an entirely new set of friends from scratch — it just works. If you think about it, there's always been a big social network underlying Gmail. Buzz brings this network to the surface by automatically setting you up to follow the people you email and chat with the most. We focused on building an easy-to-use sharing experience that richly integrates photos, videos and links, and makes it easy to share publicly or privately (so you don't have to use different tools to share with different audiences). Plus, Buzz integrates tightly with your existing Gmail inbox, so you're sure to see the stuff that matters most as it happens in real time.


Official Google Blog: Introducing Google Buzz

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FeedBurner Socialize: Add Your Feed to Twitter

Tuesday, December 15, 2009

If you've used TwitterFeed to post updates from a blog to your Twitter account, you'll like FeedBurner Socialize.It's a new FeedBurner feature that distributes the content from a feed on Twitter.

"To get started, go to the Socialize service on FeedBurner's Publicize tab and add the Twitter account to which you would like to post items from your feed. You can take the default settings and click [Save] to start socializing immediately, or use the options we offer to customize exactly which feed items are sent to Twitter and how exactly you would like them to look. The next time you post a new item to your feed it will be sent to Twitter," mentions FeedBurner's blog.



Socialize uses Google's new URL shortener and it adds a parameter that helps you track Twitter traffic in Google Analytics.

Source: http://googlesystem.blogspot.com/2009/12/feedburner-socialize-add-your-feed-to.html

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Google Rolling Out Social Search (in Labs)

Tuesday, October 27, 2009

There are two brass rings in search these days: real time and social. Google (and Bing) have been working on the real time thing with Twitter, and last week Google announced they were working on a Social Search option in Labs—and now it’s out.

With Social Search, Google finds relevant public content from your friends and contacts and highlights it for you at the bottom of your search results. When I do a simple query for [new york], Google Social Search includes my friend’s blog on the results page under the heading “Results from people in your social circle for New York.” I can also filter my results to see only content from my social circle by clicking “Show options” on the results page and clicking “Social.”


All of the info in Social Search is publicly available, but they highlight info based on their (massive data collection) information about you from:

  • Google profile contacts

  • Gmail contacts, chats and groups

  • People you’re following on FriendFeed or Twitter

  • Feeds in your Google Reader


Story URL : http://www.marketingpilgrim.com/2009/10/

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