The era of content sharing has come forward in the form of mobile applications, which is why it has become a challenge for developers to create a market of user preferred content. This is why it has become a challenge for them to deploy conversion tracking, analytics and other tags to measure the effects on your users. But in the case of mobile applications it was highly difficult for developers to amend or track analytics as they get frozen once installed by user. the only way around for developers was to update their application regularly to implement any changes. This created a void as it was uncertain if all the user successfully updated their applications.
Making even a minute change meant it had to go through app store approval and even after that it was uncertain if users would update the application. This gave incorrect insights to the overall analytics or campaigns, which is why Google rolled out a prominent update to its SDK for developers in the form of Google tag manager. Using this once developers push their application they would be able to change configurations and add analytics at a later stage without even updating the application itself.
Google would add the web functionality to the mobile applications, making it easy for developers to generate vital analytics and event applicability. With the new Google Analytics Services SDK both for iOS as well as android, developers would get a host of features like Google Tag Manager and Google Analytics with a common framework.
They would be able to push analytics and configuration setting directly to the data layer to trigger macros and tags. As these event would be generated developers would be able to determine which tags need to be fired resulting in a dynamic approach. This feature would be highly vital for developers as it would give them leverage in generating vital insight to the user engagement for better futuristic services.