Who said that it was time for Apple to say goodbye to the smartphone supremacy and give the throne away. With the launch of BB 10, iOS had become the oldest operating system that had not undergone any major revamping. Many believed that Apple had not changed iOS ever since its launch, making its look outdated.
With the head of industrial design teams at Apple, Sir John Ivy coming on board to leading human interface software team, there were some radical changes expected. But iOS 7 has exceeded the expectations of many, giving all the critics some to think about. The preview of iOS 7 was shown at WWDC (worldwide developers conference) 2013, and it was ushering in a whole new look. The cosmetic changes done by Jonathan Ivy was evident as iOS has shed off all its glitter and put on a flat look. This major redesign of iOS was on cards for a long time and Apple has done all it can to ensure that it can rejuvenate its mobile platform.
While presenting the keynote, Apple CEO, Tim Cook called it “a stunning new user interface.” Their headline for the new interface was also on the same lines stating that they have made something good even better. There is no denying the fact that user design is the most vital aspect in the current smartphone market. There have been many reports that have stated the fact that the main reason behind this redesigned interface was that Jonathan Ivy believed that iOS wont hold the test of time and become redundant like in the case of Blackberry.
Although the preview of iOS 7 is available to all registered developers of Apple as a beta, the real deal would only be available to user in the coming fall. There would be a range of new features available in iOS 7 with the likes of: