Apple is significantly enjoying its marveling success being the most profitable mobile platform and there is no denying the fact that the Cupertino company has surely played its hands well enough to secure the top spot. there are many reports that have revealed the number stacking in favor of Apple and its fastidious concern to design and details.
According to New Forrester reports, when it comes for uses making actual purchases on their mobile devices, Apple holds the top position. The survey of 58000 U.S respondents found that shoppers of iOS are around 30 percent more likely to make a purchase on their devices. Moreover they are about 15 percent more likely to conduct product research on Tablets and Smartphones as compared to Android users.
But despite the variation, technology market is still targeting both the platforms so as to make a line of deals. According to the survey, 99 percent of the ebusiness professionals who are being surveyed, are intended to launch either a Native or Hybrid iOS app by the end of 2013. There also exist 96 percent, who are targeting the same for the Android platform. Moving on with Google and Apple, there’s very noticeable drop off in interest, and only big brands with big budgets are looking forward at platforms like Blackberry and Windows mobile.
The reason withstanding this conclusion is that around 41 percent of ebusiness pros have just to the tune of half a million dollar or less to spend on their mobile budgets. The money can not go so far, and pales in comparison to general market. This alone stand as solid reason why cross platform solutions will continue to succeed. While the market appears unified between Apple and Google, that actually contradicts a significant amount of fragmentation that occupies sufficient amount of developer time and resources within those large camps.
Developing for either Android or iOS is much resource intensive affair than it was ever before, rather than the efforts made by both the companies to enhance users to upgrade and to make it at ease in building software compatible across OS versions and device particulars. In some terms, Fragmentation is boon to both Apple and Google, as it has helped them maintained their platform advantage.