Blackberry is relying on application ports from developers to build its app database.

Blackberry 10 endured a lot of hype with a launch of a whole new platform. Struggling from a downfall and steep competition from Android as well as iOS, there was a lot riding on the success of this new OS. The Canadian company took cognizance of this fact and marketed their product to the fullest. The company which made a huge mistake of undermining the app market and importance of applications, left no stone un-turned while bringing in developers to create applications for its BB10 platform.

The launch of BB10 was phenomenal, showcasing the feature rich options of the platform. But the most important aspect of the launch was availability of over 70,000 apps in its Blackberry World app store. There were many skeptics who were amazed as to how Blackberry was able to achieve such a feat in very little time. Moreover there were over 1,000 premium applications from top publishers. All in all it proved to be a great starting point for Blackberry, which had a lot of catching up to do.

But as the curtain fell, it turned out that the story of Blackberry is not so sweet after all. Although there is a huge support for BB10 from Blackberry app developers, it turns out that a great portion of applications in its app store is actually ports of its Android counterparts. Nearly half of the applications in the Blackberry app store are not native applications. There is a huge difference in performance of a native app to that of a hybrid app. Native application is able to utilize full capabilities of the hardware as well as software, where as hybrid applications lack that capability.

Although most of the users wont be able to tell the difference, there are substantial shortcomings of using ports rather than native applications. Blackberry is however relying on this port strategy in the short term to help developers get their apps onto the BB10 platform. It encourages developers to build apps for Blackberry 10 and integrate the features that the operating system holds, but for now at least, the company will basically take an app any way it can get it.

Blackberry has been encouraging developers to first port their applications over to BB10 and then use Blackberry application development techniques to optimize it properly. But Blackberry has also made it clear that in its appstore, preference would be given to native applications from marketing point of view. This tangible marketing benefits are very necessary considering the amount of applications that any app store holds.

It is very necessary to have a big database of applications in an appstore in order to counter behemoths like Android and iOS. Due to the fact that the platform is starting from scratch, it needs to spur development as quickly and efficiently as possible. By offering a porting to developers of the most widely used mobile platform, Blackberry is confident that it will be successful in pulling a huge chunk of that pie over to itself. Blackberry wants developers to create apps as soon as possible and let the wounds of the app-less platform heal naturally.

Blackberry 10 endured a lot of hype with a launch of a whole new platform. Struggling from a downfall and steep competition from Android as well as iOS, there was a lot riding on the success of this new OS. The Canadian company took cognizance of this fact and marketed their product to the fullest. The company which made a huge mistake of undermining the app market and importance of applications, left no stone un-turned while bringing in developers to create applications for its BB10 platform.

The launch of BB10 was phenomenal, showcasing the feature rich options of the platform. But the most important aspect of the launch was availability of over 70,000 apps in its Blackberry World app store. There were many skeptics who were amazed as to how Blackberry was able to achieve such a feat in very little time. Moreover there were over 1,000 premium applications from top publishers. All in all it proved to be a great starting point for Blackberry, which had a lot of catching up to do.

But as the curtain fell, it turned out that the story of Blackberry is not so sweet after all. Although there is a huge support for BB10 from Blackberry app developers, it turns out that a great portion of applications in its app store is actually ports of its Android counterparts. Nearly half of the applications in the Blackberry app store are not native applications. There is a huge difference in performance of a native app to that of a hybrid app. Native application is able to utilize full capabilities of the hardware as well as software, where as hybrid applications lack that capability.

Although most of the users wont be able to tell the difference, there are substantial shortcomings of using ports rather than native applications. Blackberry is however relying on this port strategy in the short term to help developers get their apps onto the BB10 platform. It encourages developers to build apps for Blackberry 10 and integrate the features that the operating system holds, but for now at least, the company will basically take an app any way it can get it.

Blackberry has been encouraging developers to first port their applications over to BB10 and then use Blackberry application development techniques to optimize it properly. But Blackberry has also made it clear that in its appstore, preference would be given to native applications from marketing point of view. This tangible marketing benefits are very necessary considering the amount of applications that any app store holds.

It is very necessary to have a big database of applications in an appstore in order to counter behemoths like Android and iOS. Due to the fact that the platform is starting from scratch, it needs to spur development as quickly and efficiently as possible. By offering a porting to developers of the most widely used mobile platform, Blackberry is confident that it will be successful in pulling a huge chunk of that pie over to itself. Blackberry wants developers to create apps as soon as possible and let the wounds of the app-less platform heal naturally.

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Blackberry application development to increase with launch of BB10

In the last few years, RIM has seen a substantial decrease in its market share worldwide with more than a million subscribers leaving blackberry during a period of three months. As far as application development is concerned blackberry was no where near the likes the Android and iOS. There has been a huge void in the Blackberry app world as far as relevant applications and games are concerned which is why users started to migrate towards other application friendly platforms.

But it seems that things are starting to change, with soon to be launching BB10. There is a promising response from users as well as develop community to support the platform. RIM understands the fact that in order to sustain Blackberry 10, it would require developers to build rich quality applications. The Canadian company even went ahead and promised at least $10,000 revenue to developers who would build applications on its platform.

This is a positive step ahead and could mean that Blackberry could well retain some market share that it has lost. In the recent Blackberry application development program hosted by RIM there were more than 19,000 entries submitted just over the weekend. This means that RIM is well on track and BB10 could turn out to be a savior for them.

Getting such a response from the developers as well as programmers is a huge upliftment for any platform, which would mean that more developers would be driven towards creating content rich applications. This in turn would mean that the user base of Blackberry would also increase. The mobile application economy is booming a lot, as applications are considered to be the lifeline and soul of any smartphones. If Blackberry manages to get substantial amount of relevant applications over its platform, then it would change the fortunes for the company.

The company has put a lot of efforts in its developer outreach program leading to the launch of BB10. They are hopeful that Blackberry 10 phones slated to be launched by the end on Jan 2013, would have more than 70,000 applications. One thing that needs to be kept in mind is the fact that BB10 would starting from scratch with zero subscribers as it is a brand new platform. This would mean that the company would have to bring in some big developers to develop and launch their popular applications alongside the platform in order to reach out to the userbase.
This is a drastic change in tactics for RIM, who few years ago was totally focused on e-mail and messaging application and believed that other applications were not essential for smartphones.

Compared to iOS and Android who both have more than 700,000 applications in their app store, Blackberry 10 to launch fresh with over 70,000 applications is a promising number. Although BB10 has a lot of catching up to do, it should be kept in mind that smartphones are the way of the future and blackberry still has nearly 79 million subscribers for its older platform.

RIM has a substantial presence in the international markets like Southeast Asia, Latin America and Africa and its ability to do carrier billing would enable it to emerge a prominent player in the emerging markets.

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BlackBerry app development based on Java ME & API’s

Blackberry Smartphone market share is increasing with time. So, now BlackBerry software development companies are in dilemma of either hiring BlackBerry app developers for writing the app or just porting application to run on the BlackBerry platform.

Moreover, it is not an easy decision to take as for writing the applications it takes lot of time and money. Going for Blackberry application development need lot of investment. Blackberry platform is quite different from the other mobile platforms available. Some of the requirements for the inception of the BlackBerry development are:

  1. Java is the base of BlackBerry software. Java us only opted for the non browser development of application. Earlier, the developers used to write BlackBerry applications in C/C++ but few years back BlackBerry made a shift to Java programming exclusively.
  2. BlackBerry supports Java ME (Micro Edition). Java Me is a stripped version of Java m,eant especially for the mobile app development. The language is the same but has varied class libraries because they are smaller.
  3. Learn API’s before Blackberry application development. As, Java ME library is small, BlackBerry has augmented special Graphical user interface API’s and others for the better development of the applications.
  4. BlackBerry applications need to be tested on the real devices after development. This is because, BlackBerry simulator may give you false security, especially about the network aspects of the application. So, nothing can match the clarity about the application than testing on the real devices.
  5. BlackBerry application infrastructure is complex in itself. BlackBerry programming is not only about the API’s and Java. The developer need to understand the complete infrastructure including the BES (BlackBerry Enterprise Server) and BIS (BlackBerry Internet Services) and etc.

This is the summary of all the necessary points to be kept in mind while a developer step into the hi-tech world of the BlackBerry apps development. BlackBerry smartphones has excellent users in the corporate world. So, it is very necessary for the BlackBerry developers to work actively and intellectually to retain their customers for long time to go. BlackBerry application software is now advancing to almost every field from the entertainment, shopping, business, enterprise solutions, health etc.