Blackberry is relying on application ports from developers to build its app database.

Blackberry 10 endured a lot of hype with a launch of a whole new platform. Struggling from a downfall and steep competition from Android as well as iOS, there was a lot riding on the success of this new OS. The Canadian company took cognizance of this fact and marketed their product to the fullest. The company which made a huge mistake of undermining the app market and importance of applications, left no stone un-turned while bringing in developers to create applications for its BB10 platform.

The launch of BB10 was phenomenal, showcasing the feature rich options of the platform. But the most important aspect of the launch was availability of over 70,000 apps in its Blackberry World app store. There were many skeptics who were amazed as to how Blackberry was able to achieve such a feat in very little time. Moreover there were over 1,000 premium applications from top publishers. All in all it proved to be a great starting point for Blackberry, which had a lot of catching up to do.

But as the curtain fell, it turned out that the story of Blackberry is not so sweet after all. Although there is a huge support for BB10 from Blackberry app developers, it turns out that a great portion of applications in its app store is actually ports of its Android counterparts. Nearly half of the applications in the Blackberry app store are not native applications. There is a huge difference in performance of a native app to that of a hybrid app. Native application is able to utilize full capabilities of the hardware as well as software, where as hybrid applications lack that capability.

Although most of the users wont be able to tell the difference, there are substantial shortcomings of using ports rather than native applications. Blackberry is however relying on this port strategy in the short term to help developers get their apps onto the BB10 platform. It encourages developers to build apps for Blackberry 10 and integrate the features that the operating system holds, but for now at least, the company will basically take an app any way it can get it.

Blackberry has been encouraging developers to first port their applications over to BB10 and then use Blackberry application development techniques to optimize it properly. But Blackberry has also made it clear that in its appstore, preference would be given to native applications from marketing point of view. This tangible marketing benefits are very necessary considering the amount of applications that any app store holds.

It is very necessary to have a big database of applications in an appstore in order to counter behemoths like Android and iOS. Due to the fact that the platform is starting from scratch, it needs to spur development as quickly and efficiently as possible. By offering a porting to developers of the most widely used mobile platform, Blackberry is confident that it will be successful in pulling a huge chunk of that pie over to itself. Blackberry wants developers to create apps as soon as possible and let the wounds of the app-less platform heal naturally.

Blackberry 10 endured a lot of hype with a launch of a whole new platform. Struggling from a downfall and steep competition from Android as well as iOS, there was a lot riding on the success of this new OS. The Canadian company took cognizance of this fact and marketed their product to the fullest. The company which made a huge mistake of undermining the app market and importance of applications, left no stone un-turned while bringing in developers to create applications for its BB10 platform.

The launch of BB10 was phenomenal, showcasing the feature rich options of the platform. But the most important aspect of the launch was availability of over 70,000 apps in its Blackberry World app store. There were many skeptics who were amazed as to how Blackberry was able to achieve such a feat in very little time. Moreover there were over 1,000 premium applications from top publishers. All in all it proved to be a great starting point for Blackberry, which had a lot of catching up to do.

But as the curtain fell, it turned out that the story of Blackberry is not so sweet after all. Although there is a huge support for BB10 from Blackberry app developers, it turns out that a great portion of applications in its app store is actually ports of its Android counterparts. Nearly half of the applications in the Blackberry app store are not native applications. There is a huge difference in performance of a native app to that of a hybrid app. Native application is able to utilize full capabilities of the hardware as well as software, where as hybrid applications lack that capability.

Although most of the users wont be able to tell the difference, there are substantial shortcomings of using ports rather than native applications. Blackberry is however relying on this port strategy in the short term to help developers get their apps onto the BB10 platform. It encourages developers to build apps for Blackberry 10 and integrate the features that the operating system holds, but for now at least, the company will basically take an app any way it can get it.

Blackberry has been encouraging developers to first port their applications over to BB10 and then use Blackberry application development techniques to optimize it properly. But Blackberry has also made it clear that in its appstore, preference would be given to native applications from marketing point of view. This tangible marketing benefits are very necessary considering the amount of applications that any app store holds.

It is very necessary to have a big database of applications in an appstore in order to counter behemoths like Android and iOS. Due to the fact that the platform is starting from scratch, it needs to spur development as quickly and efficiently as possible. By offering a porting to developers of the most widely used mobile platform, Blackberry is confident that it will be successful in pulling a huge chunk of that pie over to itself. Blackberry wants developers to create apps as soon as possible and let the wounds of the app-less platform heal naturally.

Enterprise Mobility Solution

Success of Blackberry Apps Lies in Efficient Marketing.

BlackBerry world is very big. BlackBerry can be regarded as one of the first smartphone to create mobile apps. There are some classic BlackBerry apps that are still available for download from long time. But nowadays, going for Blackberry Apps Development will take sheer efforts and strategy to make it to the top. The key role can be played by the strategically marketing of your Blackberry application.

Following are some points that can be used to get started:

  1. The first recommendation for the aspiring Blackberry App Developer is of becoming an alliance member. Being an alliance member can be a point of association in the BlackBerry app world. Another advantage of being an alliance member is that your Blackberry app will be regularly featured as a headline app. This will work in round robin sort of organization. It will save your from getting lost in the huge BlackBerry app world.
  2. Maintain a portfolio: try to add more than one application under your brand name or company name. Making a portfolio increase the chance of getting maximum exposure in the app market. Though it could be difficult initially to have more than one app under your name as it would require ample amount of money. But once it is created, it can endeavor good rewards.
  3. Adopt social media marketing: For getting instant results, social media marketing is the best way. Twitter and Facebook are rage these days. They are an excellent medium of advertisement. For taking advantage of twitter, you need to be an alliance member of Blackberry app world. More over, you can also follow your favorite writers and blogs via Twitter. FaceBook’s fan page is one of the trendy ways to advertise your brand. Making a public page will allow you to see how popular you are by the number of likes and subscribers you will get.
  4. Get your app a public review: Review sites are good to consider. Many app review sites are there where people write what is on their mind. More reviews it will get, more popular it will become.

No matter what market says, RIM BlackBerry is here to stay.