There was a wave of mobile application development technology that has changed the way of businesses by shaping the overall business processes. There have been widespread use of smart devices In order to deliver high performance businesses. Tech giants are under the consistent burden in order to keep pace with rapidly developing technologies. With the rise in different platforms, it becomes crucial for mobile app developers to have a diverse approach. There is no denying fact that the two big companies Apple and Google has always been squaring off against each other. Enterprises are adaptable to the changing business needs and are embracing innovative technology. Both the companies always continue to dominate the marketplace and as a result, there have always been a battle line drawn among them.
Since last few years we have seen a slew of attractive Android phones that have taken the center stage. So the maximum number of users are making switch from iOS to Android. Android platform consists of more customizable features and it is a Linux based partly open source platform. A Google account is required before setting up an Android device in order to take advantage of the offers given by Android.
The avenue of different mobile operating system and their subsequent growth has transformed the smartphone landscape in the last few years. As per statistics by the International Telecommunication Union, 92 percent smartphone users use either Android or the iOS. Smartphones market crossed a major milestone and the race clearly lies between Android and the iOS after being strong major contenders in the market. There are other mobile operating platforms as symbian, blackberry and windows mobile that exist far behind from Android and iOS. Both the platforms are growing for the better part of a decade and have been undergoing through a huge makeover over the years.
Both these major mobile platforms have been highly forthcoming. But who actually holds the edge depends upon the comparison between its different parameters.The success can be decided by the two key factors:
As per the reports generated, 758,719.9 thousand android devices were sold last year, which is comparatively much higher, as 150,785.9 thousand iOS devices were sold worldwide in FY2013. There is no denying fact that Android devices sold was undoubtedly five times more than the iOS devices sold worldwide. Ironically this data illustrates that Android is definitely a market leader in this regard. Thus, Apple in order to achieve growth and better market penetration has launched it’s iPhone 5C last year. But this launched doomed out even after being a low priced version of iPhone.
Samsung mobiles have covered 65 percent of the total Android market share and are considered as the largest Android device manufacturer globally. Overall revenues of Samsung’s mobile division in the year 2013 comes out to be $117 billion approximately and operating profit was $23 billion approximately, which is relatively 32 percent highest than the previous year. On the contrary, Apple’s iPhone and iPad division were $123 billion, which was approximately 22 percent higher than the previous year. The total revenue for all android devices manufactured against iOS devices was definitely more and thus android appears as an emerging leader in this respect.
The number of downloads is another vital insight that helps us in determining the popularity of of two major platforms. As per results seen in Q2 2013, the number of downloads exceeds Apple App store by 10 percent. Android ad traffic could boost its market lead as the add traffic in the first quarter of 2014 was 42.83 percent. therefore, App developers are focusing more towards Android devices rather than the iPhone. 71 percent of Mobile app developers chose Android as their primary platform, whereas 59 percent prefer iOS. The tech giants as Gameloft or EA creator of Asphalt racing game series is expected to launch an IOS and an Android version of Game thereby realizing the power of Android in terms of attraction and monetisation.
Publishers, in order to broadcast their books prefer android platform as their top priority.The popular black book series for Android app development has assured to engrave the Android Application Development book ahead of the iOS Black Book. The debate among the tech giants will never come to an end, but according to the above mentioned trends, Android is far beyond than iOS in all respects other than revenues. But who knows what would forthcoming time will exactly bring and who will set the pace in this competitive environment.
The mobile enterprise applications have been on the rise ever since the two powerful platforms Android and iOS came into picture. Both the platforms have benefitted the enterprises and consumer sector rendering thorough usability to whosoever is using it. Now with the onset of Big data and Internet of Things, devices are getting connected to offer a highly magnified cosmos of connected communication. Due to this rise in mobility and analytics, iPhone app developers are greatly required in the market. Also the iOS is being reframed to add multitudinous functionality to enhance its powerful platform built.
Paving the way for iOS App Development
There is always a recurring debate regarding how things will change for better for the iOS. Lucrative plans are being carried out to accompany the latest trends of wearable technology that is now fully prevalent in the fast pacing consumer as well as enterprise sector. All this has created pressure as well as competition for the developers to get adapted in the ever changing scenarios and also to prove their skills in the magnetically evolving tech market. The developers must be wary of emerging platforms, tricks and tactics to render requisite result to the client. All of this can be easily achieved by helping the development to be carried out on iOS which is simple, speedy and easy.
Bringing out the best Mobility Solution through iOS
For the programming to keep pace with growing demands, the custom mobility solutions must be logical and coherent to the complete app project. The platform must regularly be updated so as to aid the developers in bringing out the best from the provided set of coding tools. The latest iOS versions cater to this need of evolution and hence the iOS platform is still the first choice of developers as well as of users. iOS offers a grand platform along with user friendly environment to help develop featured apps. The platform has constantly been expanding its horizons to offer explicit future oriented mobility to its end users. Recently there were issues regarding the compatibility of iOS with the prerequisites of some enterprise applications, but with the growing expectations and challenges the iOS app development has been advanced for better.
iOS to keep pace with Internet of Things
With the emerging era of Internet of Things, apps are being developed in a fashion so as to add a regular functionality with a defined set of devices. Internet of things is soon going to be Internet of services removing inbuilt barriers of languages and using devices like thermostat and remotes. All such day to day tasks shall be operated via set of app regulated system. iOS is being relied on heavily for putting forward this immensity of technical advancement in the era of advancing artificial intelligence.
Apple is helping developers to deliver excellent app architecture by providing them systematic organisational hierarchy. This will make code richer by deleting unnecessary and recursive bugs and adding simplified functionality to the app components. The overall strong interface of application will help grow its usability and workflow to the end user. Many things have been on redesign and redevelop phase to mold well with various frameworks of devices. The iOS is amidst the top notch mobile operating systems at present and hence expectations of better mobility is definitely anticipated from this most user friendly platform.
A lot has been said about the future of Apple and its innovations techniques due to which it has faced a lot of brunt lately. There is no denying the fact that over the years, the innovation quotient of Apple has been questioned by a lot of critics. This is the reason which led to the overhauling of iOS and its core features. But more importantly, it is the competition it has been facing from Android and other open source platforms which are taking the ball game of mobility to newer heights like Internet of things and connected devices.
Mobility these days is not just about smartphones and tablets. It has grown far more to incorporate day to day devices. This is the reason which has forced Apple to look into new dimensions of mobility. There are many reports that have suggested that Apple is eyeing at cars as well as medical devices for future growth. There are a lot of technology evangelists that have been stating that apple has been in talks with car manufacturers to incorporate iOS functionality into their cars. Moreover A lot has been already said about iWatch and how Apple has been working closely with medical experts to bring out a revolutionary product that can seamlessly track your health.
This is huge news for third party developers and it paves way for future of mobility. It is vital to understand that mobility has grown out of smartphones and moved to a more personalised ecosystem of user engagement. iOS is already known for its immersive UI as well as user engagement and Apple wearable device project moving into day to day devices could well mean a new start to the Cupertino giant.
Android already has a nice headstart over iOS in the field of connected devices. With Google glass and Nest already in the market for end users, Apple has a huge task on its shoulder to tackle the pressure. Moreover businesses and enterprises have already started to take cognizance of this shift to deduce the usability of IOT in order to further boost their productivity.
Apple yet again emerged victorious when reports were released by Adobe and IBM that illustrated which mobile ecosystem holds maximum popularity and what device was used more to buy products during Thanksgiving day and the Black Friday. The survey was done keeping in mind the third party developers and retailers. Apple devices were deployed for maximum online purchasing and iPad registered itself amongst devices used for most valuable online shopping.
Adobe calculated 118 percent rise in online shopping done through mobile platforms. The sales grew by 18 percent from that of last year’s reports. Apple’s iPad showed maximum retail sales over about 2000 online shopping sites generating $417 million in sales over the two days.
Iphone generated $126 million(18 percent rise) whereas Android smartphones showed $106 million(15 percent increment) sales revenue. Combining the two of Apple’s devices, that is, iPad and iPhone, total sales generated was over 5 times more than Android smartphones that covered 15 percent of total market sales. Apple that depicted a steep rise in sales covering 76 percent of mobile’s 24 percent shares on charts, remains the brand of market’s choice in terms of preference of mobile platforms, hence holding the market’s sales by a ratio of 3:1 ( one being Android smart phones, tablets and devices on other platforms).
Among the social media that generate traffic Amazon remains the most referenced retailer, with close to 450,000 posts. Playstation 4 drove comparably more traffic than Facebook, Twitter, Tumblr and others. Hourly survey was done too, reporting maximum sales between 11am to noon on the Black Friday.
IBM’s survey too reports that Apple remains the powerhouse platform when it comes to online sales. The reports of Adobe and IBM match in the case, that mentions Apple devices showing 18.1 percent of all online purchases. Android smart phones, on the other hand, are reported to derive a mere 3.5 percent of the total on-line purchases. Apple might be losing to Android smart phones in global arena but in United States, iOS has fetched more than three times online sales in these two billion dollar days than that fetched by android devices.
IBM also indicates that people now spend more time on smaller, more portable devices than computers or televisions. Mobiles account for 35 percent of all online traffic, which is almost 30 percent increment from 2012. Tablets are also growing in popularity and drove about 14.2 percent of all online traffic. But tablets brought forward double the value of online sales than smart phones, driving about 14.4 percent of overall online market purchasing.
Last year IBM reported that social media drove less of online market but this year the charts showcase a different score. So far Facebook is driving more sales than Pinterest, converting sales at a 43 percent higher rate than Pinterest referrals. But Pinterest users have depicted higher value of referral traffic than Facebook, users spending 77 percent more per order of purchase.
Both the above surveys truly vitalize on the fact that Apple is still the king in market even when Android smart phones are available in every nook and corner of planet. On the two biggest holidays, Android fetched not a handful of online sales and Apple hence remains unbeaten in the mobility and sales market.
Inception of Apple’s iPhone devices has been an evolution, more than a revolution. Developed in the year 2007 by Apple, iPhone laid a tremendous impact in the technology ecosystem paving a new path for mobility to come at the centerstage. As it evolved over the years, it went on to be considered as a new way of interacting with users. In the year 2008 the release of the app store, just boosted the overall viability of smartphones and made iOS a behemoth in mobile computing.
For businesses, iPhone looks like an appealing corporate solution forging custom iPhone Application Development as the proficient business solution. It created an app economy that has given concept of developing new industries and bring a drastic change in the field of gaming, multimedia, social networking, location based services and photography.
How it makes complete business sense: Apple’s iPhone has been graced as a most effective business solution and is termed as a penultimate move in the world of technologies. The vendor needs to recognize the project requirements, goals and budget while designing software for specific purpose.
Quality: It is one of the essential property correlated with Apple services and its applications. Custom iPhone Apps conserve that quality and caters a rich and significant user experience for enterprise as well as consumer growth.
Scalability and Reach: iOS platform has been accustomed by a wide reach of applications ranging from a slew of inferences. This has been the result of developers that make featured rich apps.
Security: Data security is one of the important issues for businesses and enterprises. Over the years Apple app store has maintained a well knit ecosystem of applications that are least prone to malware attacks. iPhone App Developers also put significant security measures ensuring safety of sensitive data to protect it from intrusion. Integrated security measures and data encryption are the key aspects used to remove threats and risks.
Customer Relations: Apple has always maintained that in order to have a viable prospect you need to increase user engagement and offer tailor-made services to cater to individual needs. This can be done by keeping track of their preferences and drive a personalized experience with each customer creating a much stronger and intimate bond.
Over the years iOS has evolved in such a manner to become a more robust mobility ecosystem of enterprises as well as consumers. It allows businesses to adopt the standard development life cycle for the development of ingenious software along with providing a wholesome secure ecosystem of seamless information sharing.