What the Search Engines Want
Good SEO writing involves compiling a search term list (keywords and keyword phrases), then writing in a manner that makes good use of the chosen search terms, both in placement and in density, to create body text that's relevant to the Web page's purpose.
Meta tags are also important, especially the title and description tags. Keyword tags are of less importance, but they still have their uses. ALT tags, too, are useful, and failing to include them can cause your Web pages to rank lower.
Search-engine spiders love written content, so having massive amounts of it can only help your cause. Having an article archive on your site is a good way to provide that content. Just remember that the SEO rules that apply to the rest of your site also apply to individual articles.
A good link strategy is an essential part of top page ranks. Avoid link farms and any Web sites that are obviously of low quality. Avoid linking to any site that can destroy your credibility or damage your reputation.
Don't use a Web site's Google page rank or Alexa rank as an excuse for linking, or not linking, to a site. The only way you can tell whether a Web site has merit, for linking purposes, is to get inside the site and check it out for yourself. Your most important criterion is lots of relevant, well-written content. It's what the search engines are looking for, and you can be absolutely certain it's what your potential link partners are looking for on your site.
Without sufficient quantities of SEO text on your Web pages, your Web site will neither attract the high-quality link partners you desire, or the high search engine page ranks that are so necessary to on-line success.
Source: http://www.perfecttext.com/SEO%20Writing.htm
Meta tags are also important, especially the title and description tags. Keyword tags are of less importance, but they still have their uses. ALT tags, too, are useful, and failing to include them can cause your Web pages to rank lower.
Search-engine spiders love written content, so having massive amounts of it can only help your cause. Having an article archive on your site is a good way to provide that content. Just remember that the SEO rules that apply to the rest of your site also apply to individual articles.
A good link strategy is an essential part of top page ranks. Avoid link farms and any Web sites that are obviously of low quality. Avoid linking to any site that can destroy your credibility or damage your reputation.
Don't use a Web site's Google page rank or Alexa rank as an excuse for linking, or not linking, to a site. The only way you can tell whether a Web site has merit, for linking purposes, is to get inside the site and check it out for yourself. Your most important criterion is lots of relevant, well-written content. It's what the search engines are looking for, and you can be absolutely certain it's what your potential link partners are looking for on your site.
Without sufficient quantities of SEO text on your Web pages, your Web site will neither attract the high-quality link partners you desire, or the high search engine page ranks that are so necessary to on-line success.
Source: http://www.perfecttext.com/SEO%20Writing.htm
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