Keywords - hasmin

The Importance of Keywords

When we try to find something, we type in a word or several words; and click the search button. The Search Engine looks in its index for those words. The words can be
Exact phrases ,or
Has words with close proximity

Keyword should be relative to the products and services supplied by the company. Some analysis can be done like:
> Identifying the obvious keywords
> Examining competitor’s keyword tags
> Looking closely at the list provided
> Brainstorming with colleagues
> Looking at the site’s access logs
> Picking keyword combinations
> Using keyword tool

Thus, a keyword is something very important and is to be decided carefully. The most easy way is to use keyword tools which enables to discover additional terms which may be used often by the people looking for the products and services supplied by the company.