Yahoo expirements with MyRank search technology
Yahoo hopes to build a more personalized and community based version of the web with their new "MyRank" system. "My Rank will be part of the latest My Web version dubbed 'My Web 2.0'. The first My Web allowed Yahoo users to archive their search results and share them with other users. This latest version will attempt to make the next logical step.
Yahoo users will be able to bookmark and cache copies of their favorite web sites as well as labeling them in certain categories and attaching personal comments. Users will then be able to search among their peers' knowledge base using Yahoo's "MyRank" search technology.
The company has stated that it created My Web and "MyRank" to deal with three problems facing today's searcher:
1) Search engines are limited in their ability to answer opinion-based queries such as the definition of the best plasma television review site. The reason is that search engines are impersonal and purposely do not capture opinions and recommendations of friends and experts.
2) Search engines are not able to always interpret the meaning of a user query. For example, a user searching for The Beatles' record label Apple Records might instead be directed to the more generally popular Apple Computer web site.
3) According to a spokesman for Yahoo search ", Today’s search engines can deliver great results ... but typically do a poor job of connecting you with new items that might be interesting, timely and personally relevant. Your friends and people who share common interests with you are better sources for this information..."
Source: http://www.seoproject.com/news/yahoo-myrank-search290605.shtml
Yahoo users will be able to bookmark and cache copies of their favorite web sites as well as labeling them in certain categories and attaching personal comments. Users will then be able to search among their peers' knowledge base using Yahoo's "MyRank" search technology.
The company has stated that it created My Web and "MyRank" to deal with three problems facing today's searcher:
1) Search engines are limited in their ability to answer opinion-based queries such as the definition of the best plasma television review site. The reason is that search engines are impersonal and purposely do not capture opinions and recommendations of friends and experts.
2) Search engines are not able to always interpret the meaning of a user query. For example, a user searching for The Beatles' record label Apple Records might instead be directed to the more generally popular Apple Computer web site.
3) According to a spokesman for Yahoo search ", Today’s search engines can deliver great results ... but typically do a poor job of connecting you with new items that might be interesting, timely and personally relevant. Your friends and people who share common interests with you are better sources for this information..."
Source: http://www.seoproject.com/news/yahoo-myrank-search290605.shtml
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