Target ‘Internet Marketing’ Responsibility

Blogs are being used by some Internet marketing people to boost their rankings on search engines without actually developing any useful content on their blog.

Developing useful and relevant content is an effective tactic for generating a number of links to your site. Setting up a blog and just including a series of keywords in the blog is a fast way to having your website banned by search engines. Search engines don’t like link farms and these types of practices, if discovered will get your site banned.

To produce effective Internet marketing you have to consider who is going to read your content, not just the search engine spiders, people search, and when a searcher reaches a website they are looking for content that makes sense and is useful. A series of keywords is of no value to anyone.

A company’s content strategy is very important to its success in getting higher search engines rankings, both from developing a lot of good content and generating interest in the content that produces a lot of backlinks.

Source: http://seoblog.backbonemedia.com/2005_07_01_backbonemedia_archive.html