How to Hotwire Your Site to Google!

RSS

RSS stands for 'Really Simple Syndication.' Basically, RSS allows you to directly deliver your content to all interested parties... don't come to us; we will deliver the information to you or your website. It syndicates your content.
It was first used by News sites to send updated headlines and brief summaries to all interested parties. Many people associate RSS with Blogs or Blogging because Blogs are usually written in XML or RSS format (code like HTML) so that these headlines and postings can be easily read and accessed.
Actually, Google has just introduced a new XML powered Sitemaps. You are basically setting up a direct 'hotwire' -- linking your site to Google. Any or all changes on your site can now be instantly updated and indexed by Google.

Add RSS Feeds to Your Site
Another way to attract the search engines is to place high quality RSS feeds on your site related to your subject area. Use these feeds to provide valuable content to your visitors.
And it's quite simple to do; just add "&format=rss" at the end of the URL in your Msn search engine query. For example, to get an RSS Feed for 'tsunami relief' you would use this url:

http://beta.search.msn.com/results.aspx?q=tsunami+relief&format=rss

Conclusion

Trying these RSS positioning strategies will give your site added visibility on the web and a greater presence in the major search engines. It will create dynamic links to and from your site and this will result in faster spidering/indexing of your sites. You should be using RSS to basically 'hotwire' your site or sites to the major search engines such as Google, Msn and Yahoo -- in fact, it should be your number one priority.

Source:http://www.seo-news.com/archives/2005/july/7.html