Directories Help Build Link Popularity
What is this "link popularity” and why do you need it? Link popularity is a score that is accessed to a web site based on how many external and internal links are pointing or linking to any particular page. External links would include those that come from any other web site other than your own whereas internal links would be those that come from within the same domain name. Link popularity is also based not only on the "quantity" of links but the "quality" of those links as well. Therefore to have a good link popularity score, it is not necessarily required to have a large number of links pointing to your site but rather a good number of quality links.
This is where directories can help. Many of the top directories that I will mention shortly have good link popularity that can be passed on to your site. They also have specific category pages that are related to the nature of your site. In a day and age where link popularity is becoming more important in order to be found in a search engine, directories are a fairly inexpensive way to increase your own link popularity.
"Can't I just ask other web site owners to link to my site or exchange links with me?" Sure you can but this can be a very tedious and cumbersome task. First there is the time-consuming task of finding other quality and relevant sites to seek links from. Then there is the reality that most link requests go unanswered. I get tons every month that are simply deleted. "But if I build a great site, won't others naturally link to it?" Maybe they will but how does one get to the point where they have a great site and to where it is "out there" so people can find it? A lot of hard work!
Therefore I firmly believe that directories can be foundational for building link popularity and a very important reason why a web site owner should make sure they are included in them. It is a step in your marketing that you can easily control. It is a task that can be completed quickly and then you can move on to other things.
Source: http://www.seotoday.com/browse.php/category/articles/id/503/index.php
This is where directories can help. Many of the top directories that I will mention shortly have good link popularity that can be passed on to your site. They also have specific category pages that are related to the nature of your site. In a day and age where link popularity is becoming more important in order to be found in a search engine, directories are a fairly inexpensive way to increase your own link popularity.
"Can't I just ask other web site owners to link to my site or exchange links with me?" Sure you can but this can be a very tedious and cumbersome task. First there is the time-consuming task of finding other quality and relevant sites to seek links from. Then there is the reality that most link requests go unanswered. I get tons every month that are simply deleted. "But if I build a great site, won't others naturally link to it?" Maybe they will but how does one get to the point where they have a great site and to where it is "out there" so people can find it? A lot of hard work!
Therefore I firmly believe that directories can be foundational for building link popularity and a very important reason why a web site owner should make sure they are included in them. It is a step in your marketing that you can easily control. It is a task that can be completed quickly and then you can move on to other things.
Source: http://www.seotoday.com/browse.php/category/articles/id/503/index.php

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