Ways of banner advertising
Buying impressions - you buy certain amount of your banner impressions. Normally the minimum buy starts from 5 000 impressions and some sites or networks can require a minimum buy of 50 000 impressions. You banner will be rotating on the site(s) until it will be shown this number of times.
Buying fixed placement - this can be arranged if you advertising on a single site, you buy advertising space for your banner on the site for a certain period of time. You are not given in advance number of impressions your banner will get, but normally sites can predict this judging from their statistic reports. If you buying fixed placement, no other banner will be shown on this reserved place while your campaign lasts.
Buying clicks - instead of buying number of impressions you buy number of clicks on your banner. For example if you are buying 100 clicks on your banners, your banner will be rotating on the site(s) until it will be clicked on 100 times. This is more preferable way of advertising, since it means you are buying actual visits to your site (even if click not always means unique visitor - someone can click on the banner twice and this would mean 2 click, unless ad software counts only unique clicks on the banner).
Banner size & place
The most popular size still is 468x60. However skyscraper ads (120x600 px) are getting more and more popular for ad advertising. The bigger the ad the more chance it stands to get noticed. When you are buying banner ad you can expect that your banner will be placed on the visible spot on the site and not buried somewhere in the bottom or hidden with other images & text.
The cost
The prices for banner advertising may vary depending on place & type and other special conditions of advertisingSingle site advertising: Small sites can charge from $1 to $10 CPM, and $0.01 - $0.05CPC. Fixed placement can cost from $25 to $100 per week (depending on banner size & website popularity). Bigger sites that have hundreds of visitors a day can charge from $12 to $40 CPM and $0.20- $2.00 per click. Fixed placement on the big portal can cost you from $300 to $1500 per week.Rates can go down significantly if you are buying in big volumes.
Network advertising: Prices here vary depending on targeting and volume of buy. You can get Run of network (non-targeted advertising) for as low as $0.1CPM and highly targeted by category can cost you from $5 to $15 CPM depending on the volume you buy. Cost per click can be from $0.05 to $1.50.
Source:http://www.wowbrand.com
Buying impressions - you buy certain amount of your banner impressions. Normally the minimum buy starts from 5 000 impressions and some sites or networks can require a minimum buy of 50 000 impressions. You banner will be rotating on the site(s) until it will be shown this number of times.
Buying fixed placement - this can be arranged if you advertising on a single site, you buy advertising space for your banner on the site for a certain period of time. You are not given in advance number of impressions your banner will get, but normally sites can predict this judging from their statistic reports. If you buying fixed placement, no other banner will be shown on this reserved place while your campaign lasts.
Buying clicks - instead of buying number of impressions you buy number of clicks on your banner. For example if you are buying 100 clicks on your banners, your banner will be rotating on the site(s) until it will be clicked on 100 times. This is more preferable way of advertising, since it means you are buying actual visits to your site (even if click not always means unique visitor - someone can click on the banner twice and this would mean 2 click, unless ad software counts only unique clicks on the banner).
Banner size & place
The most popular size still is 468x60. However skyscraper ads (120x600 px) are getting more and more popular for ad advertising. The bigger the ad the more chance it stands to get noticed. When you are buying banner ad you can expect that your banner will be placed on the visible spot on the site and not buried somewhere in the bottom or hidden with other images & text.
The cost
The prices for banner advertising may vary depending on place & type and other special conditions of advertisingSingle site advertising: Small sites can charge from $1 to $10 CPM, and $0.01 - $0.05CPC. Fixed placement can cost from $25 to $100 per week (depending on banner size & website popularity). Bigger sites that have hundreds of visitors a day can charge from $12 to $40 CPM and $0.20- $2.00 per click. Fixed placement on the big portal can cost you from $300 to $1500 per week.Rates can go down significantly if you are buying in big volumes.
Network advertising: Prices here vary depending on targeting and volume of buy. You can get Run of network (non-targeted advertising) for as low as $0.1CPM and highly targeted by category can cost you from $5 to $15 CPM depending on the volume you buy. Cost per click can be from $0.05 to $1.50.
Source:http://www.wowbrand.com
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