Search Engine Tips:
Effective site design for achieving top ranking begins with careful planning and strategy, long before page construction begins. Here are the 4 most important components:
1. Keyword List:
You need to sit down and write out a long list of 'keywords' that are relevant to your site content (most important words first). Utilizing a word processor that has a 'character count' (and spell checking) feature will make your job a lot easier. These keywords will be in a 'META' tag embedded in the HTML code of your home page. Not all search engines use this tag, but it should be there for those that do.
The META tag is invisible to the visitor, but very 'visible' to the search engine robots that will 'spider' your site for indexing information.
We'll use an imaginary property and real estate company in Montana as an example.
It is important to understand that many search engines will penalize your listing if you try to 'rig' your submission with repeated 'keyword stuffing'; some important tips are:
-do not use too many keywords, 20 to 50 should suffice
-repeat primary keywords sparingly, NO MORE THAN 3 TIMES
-separate repeated words
-use two word phrases when appropriate, but watch out for repeats (note 'real estate' and 'for sale' below)
2. Site Description:
You should create a succinct core description of your site. It should contain most of your primary keywords and will be the content of another important "META' tag. Use as close to 150 characters as you can, but do not exceed.
Here's the example description:
For sale: land, property and acreage in Montana. Montana Property Co. is the #1 real estate broker for homestead, recreational and retirement properties
3. Site Title:
Your site title META tag is the text that appears in a list when your site is 'bookmarked' by a visitor. It is also what most search engines display as summary text during a search. Use about about 7 words.
Here's the example; note how the primary keywords appear in the text:
Homes, lots and Acreage For Sale in Montana
4. Opening Text of Page Content:
The very first visible element in your page should be text (contained in a header tag) that relates to the first three items - not large graphics, tables, or anything else. Do not use frames on your home page as some major search engines will not index your page properly.
Be sure to incorporate your keywords in the remainder of the text as well.
Finally, make sure your html code structure is correct. Many people get this wrong and the search engines will not index your site properly. The META tags MUST be between the HEAD tags.
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Effective site design for achieving top ranking begins with careful planning and strategy, long before page construction begins. Here are the 4 most important components:
1. Keyword List:
You need to sit down and write out a long list of 'keywords' that are relevant to your site content (most important words first). Utilizing a word processor that has a 'character count' (and spell checking) feature will make your job a lot easier. These keywords will be in a 'META' tag embedded in the HTML code of your home page. Not all search engines use this tag, but it should be there for those that do.
The META tag is invisible to the visitor, but very 'visible' to the search engine robots that will 'spider' your site for indexing information.
We'll use an imaginary property and real estate company in Montana as an example.
It is important to understand that many search engines will penalize your listing if you try to 'rig' your submission with repeated 'keyword stuffing'; some important tips are:
-do not use too many keywords, 20 to 50 should suffice
-repeat primary keywords sparingly, NO MORE THAN 3 TIMES
-separate repeated words
-use two word phrases when appropriate, but watch out for repeats (note 'real estate' and 'for sale' below)
2. Site Description:
You should create a succinct core description of your site. It should contain most of your primary keywords and will be the content of another important "META' tag. Use as close to 150 characters as you can, but do not exceed.
Here's the example description:
For sale: land, property and acreage in Montana. Montana Property Co. is the #1 real estate broker for homestead, recreational and retirement properties
3. Site Title:
Your site title META tag is the text that appears in a list when your site is 'bookmarked' by a visitor. It is also what most search engines display as summary text during a search. Use about about 7 words.
Here's the example; note how the primary keywords appear in the text:
Homes, lots and Acreage For Sale in Montana
4. Opening Text of Page Content:
The very first visible element in your page should be text (contained in a header tag) that relates to the first three items - not large graphics, tables, or anything else. Do not use frames on your home page as some major search engines will not index your page properly.
Be sure to incorporate your keywords in the remainder of the text as well.
Finally, make sure your html code structure is correct. Many people get this wrong and the search engines will not index your site properly. The META tags MUST be between the HEAD tags.
Sitemap
Ecommerce
Financial
B2B
Free Evaluation
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