How to make your web site more effective
You know that a high ranking is very important to get high quality
targeted traffic to your Web site. The more targeted your visitors
are, the more you'll sell on your site.
However, a high ranking alone is not enough. Many webmasters have the
problem that their visitors don't buy something on their site even if
the way the visitors reached the site indicates that they're
interested in the products.
For that reason, you use this article do to improve the effectiveness
of your Web site.
Make a good first impression. Before a Web surfer starts reading the
copy text on your Web page, your page must pass these three critical
points:
1. Your Web page must load quickly
Web surfers won't wait for slow loading Web pages. If your Web pages
don't load as fast as is possible, a lot of Web surfers will go away
before they have had a chance to take a look at your Web pages.
Don't forget that still the majority of Web surfers use a 28K/56K
modem to surf the Internet. If your Web page is 120 KB big (including
the images), then it takes 17 seconds to load the page. Would you
wait so long?
2. Your Web site must look good
Make sure that your Web site has a professional layout. People don't
want to purchase from a shady backyard business. It's very important
that your Web pages look perfect.
The same is valid for your link pages. If you want to exchange links
with other sites, make sure that your link pages look attractive. A
link on your link pages should be something other people want to have.
Make your link pages accessible from your other Web pages and use a
great layout for your link pages.
3. Don't use automatically generated doorway pages
Automatically created doorway pages might bring some visitors to your
site. However, they'll land on a Web page that was designed with
search engines spiders in mind.
Automatically created doorway pages usually look ugly to human Web
surfers. Often, they consist of nothing more than a list of buzz-
words. You won't get good results with this method because human Web
surfers will quickly close such a Web page.
If your Web site fails under one of these categories, Web surfers
will leave your site before you even have the chance to tell them
your marketing message.
How to keep Web surfers on your site
1. What you can do to keep these visitors on your site.
Your home page is the most important page on your site. It's the very
first page of your site and the page that people see first when they
come to your site. Therefore, it's important that your home page is
interesting for your visitors.
Every visitor wants to get a prompt answer to the question "what's in
it for me?" On the first paragraph of your home page, you should
tell
your visitors the following:
o what you do
o why people should stay on your site
If you don't answer these questions quickly enough, people will go
away.
If you don't tell them the major benefits of your product, no one
will take the time to dig into your site. Web surfers are a very
impatient group.
2. Don't annoy your visitors with animations they cannot see
Some people use Flash animations or big pictures with a meaningless
text such as "Welcome to the world of tomorrow" as their index page
that redirects to their actual first page. Don't do that if you don't
want to lose a big part of your visitors.
Flash intros take minutes to load on a slow modem connection so most
Web surfers will go away before they even had a chance to see your
actual home page.
In addition, Web pages containing only a Flash animation cannot be
indexed by most search engines. If you use a Flash intro as your
index page, chances are that your site will never show up on search
engines.
3. Respect people's time
Until high-speed Internet access becomes widespread, don't use large
bandwidth-clogging graphics.
As a rule of thumb, no single graphic should be larger than 30 KB to
50 KB, and no single page should have more than 200 KB of graphics.
If you must include a large, detailed image, provide your visitors a
smaller, thumbnail version so they know if seeing the larger image is
worth their time.
4. Test with different Web browsers
Not all Web surfers use Microsoft's Internet Explorer in version 6.
It's important to test your Web site with different Web browsers.
5. Be consistent
Professional Web sites always have their navigational bar at the same
side. They use a consistent style for headlines, headers and text.
Don't use more than three different fonts in different sizes.
Try to avoid colored or textured backgrounds. They make text
difficult to read. Of course, dancing buttons and blinking text don't
belong to a professional Web site, either.
Sitemap
Ecommerce
Financial
B2B
Free Evaluation
You know that a high ranking is very important to get high quality
targeted traffic to your Web site. The more targeted your visitors
are, the more you'll sell on your site.
However, a high ranking alone is not enough. Many webmasters have the
problem that their visitors don't buy something on their site even if
the way the visitors reached the site indicates that they're
interested in the products.
For that reason, you use this article do to improve the effectiveness
of your Web site.
Make a good first impression. Before a Web surfer starts reading the
copy text on your Web page, your page must pass these three critical
points:
1. Your Web page must load quickly
Web surfers won't wait for slow loading Web pages. If your Web pages
don't load as fast as is possible, a lot of Web surfers will go away
before they have had a chance to take a look at your Web pages.
Don't forget that still the majority of Web surfers use a 28K/56K
modem to surf the Internet. If your Web page is 120 KB big (including
the images), then it takes 17 seconds to load the page. Would you
wait so long?
2. Your Web site must look good
Make sure that your Web site has a professional layout. People don't
want to purchase from a shady backyard business. It's very important
that your Web pages look perfect.
The same is valid for your link pages. If you want to exchange links
with other sites, make sure that your link pages look attractive. A
link on your link pages should be something other people want to have.
Make your link pages accessible from your other Web pages and use a
great layout for your link pages.
3. Don't use automatically generated doorway pages
Automatically created doorway pages might bring some visitors to your
site. However, they'll land on a Web page that was designed with
search engines spiders in mind.
Automatically created doorway pages usually look ugly to human Web
surfers. Often, they consist of nothing more than a list of buzz-
words. You won't get good results with this method because human Web
surfers will quickly close such a Web page.
If your Web site fails under one of these categories, Web surfers
will leave your site before you even have the chance to tell them
your marketing message.
How to keep Web surfers on your site
1. What you can do to keep these visitors on your site.
Your home page is the most important page on your site. It's the very
first page of your site and the page that people see first when they
come to your site. Therefore, it's important that your home page is
interesting for your visitors.
Every visitor wants to get a prompt answer to the question "what's in
it for me?" On the first paragraph of your home page, you should
tell
your visitors the following:
o what you do
o why people should stay on your site
If you don't answer these questions quickly enough, people will go
away.
If you don't tell them the major benefits of your product, no one
will take the time to dig into your site. Web surfers are a very
impatient group.
2. Don't annoy your visitors with animations they cannot see
Some people use Flash animations or big pictures with a meaningless
text such as "Welcome to the world of tomorrow" as their index page
that redirects to their actual first page. Don't do that if you don't
want to lose a big part of your visitors.
Flash intros take minutes to load on a slow modem connection so most
Web surfers will go away before they even had a chance to see your
actual home page.
In addition, Web pages containing only a Flash animation cannot be
indexed by most search engines. If you use a Flash intro as your
index page, chances are that your site will never show up on search
engines.
3. Respect people's time
Until high-speed Internet access becomes widespread, don't use large
bandwidth-clogging graphics.
As a rule of thumb, no single graphic should be larger than 30 KB to
50 KB, and no single page should have more than 200 KB of graphics.
If you must include a large, detailed image, provide your visitors a
smaller, thumbnail version so they know if seeing the larger image is
worth their time.
4. Test with different Web browsers
Not all Web surfers use Microsoft's Internet Explorer in version 6.
It's important to test your Web site with different Web browsers.
5. Be consistent
Professional Web sites always have their navigational bar at the same
side. They use a consistent style for headlines, headers and text.
Don't use more than three different fonts in different sizes.
Try to avoid colored or textured backgrounds. They make text
difficult to read. Of course, dancing buttons and blinking text don't
belong to a professional Web site, either.
Sitemap
Ecommerce
Financial
B2B
Free Evaluation
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