Keyword Competition Analysis & Design Analysis
Designing a successful storefront is not an easy task. How exactly can you exceed the efforts of your competition?
First, its important for you to perform an extensive competition analysis and to define your target market
Keyword Competition Analysis >>
Using the 'View Source' utility in Internet Explorer or 'View Page Source' in Netscape enables you to view the inner working of your competitions sites. You can either read that code by pasting it in notepad or simply copy the code and view it in your favorite HTML editor (if you aren't too adept in reading straight html code).
The most important aspects of the code include the keywords, the title and the descriptions. You certainly do not want to "copy" or plagiarize your competitions work, but you do want to create a database of keywords used by your top ranking competition. You may also want to utilize a keyword suggestion tool to learn the most popular search terms for your industry.
Design Competition Analysis >>
Your next task is to perform a design analysis of your competition. Are your competitors boasting flash with little text, lots of text, little graphics, or lots of graphics? Note certain color schemes and think about which one might work best. For instance, black has a tendency to give a dark and overwhelming feel. Pastels usually give off a Springy look or baby feel while deep blues and maroons combined with khakis and yellows can give off a very professional look. Then ask yourself whether you want a similar look or want something completely different to your competitors. Having this information prepared will save you time and money when building your storefront.
A few other things you may want to consider are current trends on the Internet such as enhanced client communication. What level of communication do you want to provide? What means of communication will you provide your customers? The basics such as phone number, e-mail address and web-based forms are mission critical and chat rooms, bulletin board systems and interactive live chat take communication one-step further.
It's important that you invoke a level of confidence in your products and services. If you wish your online business to succeed in a competitive online landscape you need to be prepared before the design process begins.
Sitemap
Ecommerce
Financial
B2B
Free Evaluation
Source:http://www.monstersmallbusiness.com
Designing a successful storefront is not an easy task. How exactly can you exceed the efforts of your competition?
First, its important for you to perform an extensive competition analysis and to define your target market
Keyword Competition Analysis >>
Using the 'View Source' utility in Internet Explorer or 'View Page Source' in Netscape enables you to view the inner working of your competitions sites. You can either read that code by pasting it in notepad or simply copy the code and view it in your favorite HTML editor (if you aren't too adept in reading straight html code).
The most important aspects of the code include the keywords, the title and the descriptions. You certainly do not want to "copy" or plagiarize your competitions work, but you do want to create a database of keywords used by your top ranking competition. You may also want to utilize a keyword suggestion tool to learn the most popular search terms for your industry.
Design Competition Analysis >>
Your next task is to perform a design analysis of your competition. Are your competitors boasting flash with little text, lots of text, little graphics, or lots of graphics? Note certain color schemes and think about which one might work best. For instance, black has a tendency to give a dark and overwhelming feel. Pastels usually give off a Springy look or baby feel while deep blues and maroons combined with khakis and yellows can give off a very professional look. Then ask yourself whether you want a similar look or want something completely different to your competitors. Having this information prepared will save you time and money when building your storefront.
A few other things you may want to consider are current trends on the Internet such as enhanced client communication. What level of communication do you want to provide? What means of communication will you provide your customers? The basics such as phone number, e-mail address and web-based forms are mission critical and chat rooms, bulletin board systems and interactive live chat take communication one-step further.
It's important that you invoke a level of confidence in your products and services. If you wish your online business to succeed in a competitive online landscape you need to be prepared before the design process begins.
Sitemap
Ecommerce
Financial
B2B
Free Evaluation
Source:http://www.monstersmallbusiness.com
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