How to Choose a Web Designer
If you do not not choose a web designer carefully, much money and time can be wasted. I have heard my share of horror stories of expensive, bloated websites that failed because of unintelligent design. . .
Because the Internet is a valuable business tool, the best web designers think like business owners. They understand that for most small businesses, a website must do four primary things:
Find and target your market on the Web
Get your message across clearly
Make relevant information easy to use and find
Give potential customers a clear, easy way to contact you or buy your product
In choosing a web designer, ask yourself the following questions: Does he or she understand how design can affect website popularity in search engines? Does their portfolio show websites that I find easy to navigate? Is it easy to read information on their websites? Does the design show a clear understanding of the audience? Do I find myself getting impatient with slow loading graphics and useless animations?
In order for your website to be useful, it needs to be easy to find. That usually means making sure that the web design meets the requirements of major search engines. A good web designer has a solid understanding of search engine requirements and a proven ability in designing websites that work well in them. The designer should be able to suggest ways to fine tune your content so that search engines will index it properly under relevant keywords or phrases.
Good web design for most businesses means good information design. Information regarding your message or product must be easy to find and read. Good web design never overpowers or distracts from the information people are looking for. Rather, it supports your message and serves to improve its clarity and impact. Also, good web design is focused on simplicity. Clear, easy to navigate pages can be a competitive advantage that makes you stand out in the Internet. Navigation should be consistent from page to page and easy to figure out. Information should not be muddled by odd colors or graphics.
Good web design is, in most cases, simple web design. Slow loading graphics and annoying animations can kill a website. The Web is not a toy for most potential customers. They are on your site for information to assist in making buying decisions. If you make them wait for the information with a huge Flash animation, they will go to another site. A good web designer knows when enough is enough. They do not add useless 'bells and whistles" simply because they can.
What do you want people to do when they come to your website? The "call to action" should be clear and simple. Do you want them to call you, email you or fill out a form? The means to do so should never be more than a click away. If you want them to buy your product, is the process a simple one? Your website should not be a maze. The paths should always be clear and simple.
Of course, these are not the only requirements for selecting a good web designer. They are ways to help you find a web designer that will also be a good business partner . . . making your website useful and worthwhile.
Source:newark1.com
If you do not not choose a web designer carefully, much money and time can be wasted. I have heard my share of horror stories of expensive, bloated websites that failed because of unintelligent design. . .
Because the Internet is a valuable business tool, the best web designers think like business owners. They understand that for most small businesses, a website must do four primary things:
Find and target your market on the Web
Get your message across clearly
Make relevant information easy to use and find
Give potential customers a clear, easy way to contact you or buy your product
In choosing a web designer, ask yourself the following questions: Does he or she understand how design can affect website popularity in search engines? Does their portfolio show websites that I find easy to navigate? Is it easy to read information on their websites? Does the design show a clear understanding of the audience? Do I find myself getting impatient with slow loading graphics and useless animations?
In order for your website to be useful, it needs to be easy to find. That usually means making sure that the web design meets the requirements of major search engines. A good web designer has a solid understanding of search engine requirements and a proven ability in designing websites that work well in them. The designer should be able to suggest ways to fine tune your content so that search engines will index it properly under relevant keywords or phrases.
Good web design for most businesses means good information design. Information regarding your message or product must be easy to find and read. Good web design never overpowers or distracts from the information people are looking for. Rather, it supports your message and serves to improve its clarity and impact. Also, good web design is focused on simplicity. Clear, easy to navigate pages can be a competitive advantage that makes you stand out in the Internet. Navigation should be consistent from page to page and easy to figure out. Information should not be muddled by odd colors or graphics.
Good web design is, in most cases, simple web design. Slow loading graphics and annoying animations can kill a website. The Web is not a toy for most potential customers. They are on your site for information to assist in making buying decisions. If you make them wait for the information with a huge Flash animation, they will go to another site. A good web designer knows when enough is enough. They do not add useless 'bells and whistles" simply because they can.
What do you want people to do when they come to your website? The "call to action" should be clear and simple. Do you want them to call you, email you or fill out a form? The means to do so should never be more than a click away. If you want them to buy your product, is the process a simple one? Your website should not be a maze. The paths should always be clear and simple.
Of course, these are not the only requirements for selecting a good web designer. They are ways to help you find a web designer that will also be a good business partner . . . making your website useful and worthwhile.
Source:newark1.com
<< Home