Getting people to look at and return to your web site is important. The greatest web site is useless if it can not be found. How can you get people to come and look at your web site?
Mr. Dunn lists four steps to follow to achieve maximum effectiveness to get people looking:
1. Unique content on each page. Don't just repeat the same information on each page. Give an overview on the homepage and then expand topics on other pages devoted strictly to that topic.
2. Keep your content fresh. Update the information on the pages. Search Engines index thousands of web sites and favor those that provide current information.
3. Create relevant copy on your pages. If your page is about golfing, don't include
information about fly fishing. Create a new page for fly fishing. Use words on your page that people use in their searches. If people most often search for "hotel Ogunquit Maine," have those words, in that order, in your text and title. "Ogunquit Maine hotel" will have less relevance for that specific search. In general, the Search Engines give higher ranking to web sites which have text that exactly matches the search string.
4. Keep your content visible to the search engines. As I have talked about in each of the previous newsletters, the exclusive use of frames , Flash and graphic navigation buttons can render your web site invisible to the Search Engines. It is important to use text along with Flash and graphic navigation buttons. Graphics are great for the human looking at your site. But the Search Engines need text to get these people to the site in the first place.
For the most part, Search Engines rely on the text of your web site to establish your ranking for search terms. Each of your pages should provide unique and relevant text. The Roaring Brook Consultants web site, www.roaringbrook.com, has multiple pages, each with its own focus. These are updated regularly to present a fresh appearance to the search engines.
Source:rbcwebdesign.com
Mr. Dunn lists four steps to follow to achieve maximum effectiveness to get people looking:
1. Unique content on each page. Don't just repeat the same information on each page. Give an overview on the homepage and then expand topics on other pages devoted strictly to that topic.
2. Keep your content fresh. Update the information on the pages. Search Engines index thousands of web sites and favor those that provide current information.
3. Create relevant copy on your pages. If your page is about golfing, don't include
information about fly fishing. Create a new page for fly fishing. Use words on your page that people use in their searches. If people most often search for "hotel Ogunquit Maine," have those words, in that order, in your text and title. "Ogunquit Maine hotel" will have less relevance for that specific search. In general, the Search Engines give higher ranking to web sites which have text that exactly matches the search string.
4. Keep your content visible to the search engines. As I have talked about in each of the previous newsletters, the exclusive use of frames , Flash and graphic navigation buttons can render your web site invisible to the Search Engines. It is important to use text along with Flash and graphic navigation buttons. Graphics are great for the human looking at your site. But the Search Engines need text to get these people to the site in the first place.
For the most part, Search Engines rely on the text of your web site to establish your ranking for search terms. Each of your pages should provide unique and relevant text. The Roaring Brook Consultants web site, www.roaringbrook.com, has multiple pages, each with its own focus. These are updated regularly to present a fresh appearance to the search engines.
Source:rbcwebdesign.com
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