May 2008 Issue

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Online advertising with Google Adwords

Google Adwords is the secret to creating instant website traffic.

Pay per Click (PPC) Advertising is so popular these days, and especially the Google Adwords but Google doesn't accept websites into their paid search campaigns that fail to comply with the following guidelines:

  • The URL must not have a redirect.
  • The destination URL must be active and not under construction. The destination URL cannot link to an email address or a file.
  • Pop-ups are not allowed on the landing page.
  • Links to your website must allow users to enter and exit the landing page easily, and to return to the search results page or ad network by clicking once on the browser's "Back" button.
  • The landing page should use a secure server (https://) when collecting personal information from users.
  • The site must not have Duplicate Content (e.g. affiliate sites).
  • The website must be legal.
  • Google AdWords only accepts pharmaceutical advertising from pharmacies that are based in the U.S. or Canada. Pharmacy-related ad campaigns can only target the U.S., U.S. territories (American Samoa, Guam, Puerto Rico, U.S. Virgin Islands), and/or Canada. Ads for prescription drugs will not be displayed in other countries. Additionally, Google AdWords requires all online pharmacy advertisers and affiliates to be a member of the PharmacyChecker Licensed Pharmacy Program.

Benefits associated with paid advertising on Google:

  • Get your business to the front page of Google: There's no better way to generate new sales and leads for your business, than a front page listing on Google. By advertising your website on the first page of Google  you get exposure to millions of searches every day and the ability to drive thousands of highly targeted visitors to your website.
  • Guaranteed visitors interested in your products and services: Your business is listed on the first page of searches for keywords directly related to your website. This highly targeted search advertising means you'll only receive the highest quality visitors who are interested in the products and services you offer! This gives your site the best chance of converting traffic to sales.

Of course the downside is that it can be expensive to advertise if you don't know what you are doing. If you don't have any skills writing ads then you won't get the traffic (or the sales) that you are after.

Hiring and Training a domestic professional would be more expensive and time consuming in comparison to outsourcing your project to some offshore development company. As the Worldwide recession looms large, smart organizations are increasingly opting for Offshore Outsourcing from India to cut costs and gain access to world-class software engineering skills.

At A-1 Technology we have Google qualified account managers .Your campaign will be set-up and run by a qualified, Google AdWords professional who has successfully passed the Google advertising professional exam. No need to worry about the quality of our service - your business will be in safe hands.  Click here to contact us.