Mobile technology is touching heights these days and the small device is offering a lot to the users other than making and receiving calls. With a new platform of smartphones in the market, this technology is giving a tough time to the other fields of advertising. The mobile advertising is an effective and more result-driven form of marketing. At times you are away from your computers but still have mobiles in your hands and it remains with you most of the time. So, your mobile is the ultimate platform for various companies to advertise their products & services. This phenomenon has given rise to a new form of marketing popularly known as mobile marketing.

Mobile marketing is blooming at a much faster rate as compared to the other forms of marketing. Though Internet marketing is on rise, mobile marketing is considered as a more cost effective, personalized, and immediate form of marketing. It is estimated that the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively. Many companies are using this new form of marketing to enhance brand awareness and increasing sales effectiveness. It has changed the ways of many users as they use their phones to search and sometimes, even, buy the products & services.

Archos has announced that a 5-inch Internet media tablet loaded with Android will be unveiled on September 15th, According to The Inquirer. The tablet will have an HDMI out and comes with natively embedded OpenGL libraries. Archos has also announced its AppsLib application store for advanced Android devices targeted at super high-end non-smartphone devices. Archos has clearly framed its objectives by stating that :

By High-End devices, we mean devices that are not only smartphones, but all kind of tablets, PDA, PNDs or picture-frames. Devices that will tomorrow provide the same kind of experience than a PC, mobility added.

AppsLib is a co-venture with ARCHOS. Our target is to be available on a large variety of device, from a lot of manufacturer. But we believe ARCHOS has got what it takes to become the future of Android devices.

According to the Boys Genius Report, Research In Motion has plans to update its browser and future BlackBerry devices by adding Adobe Flash and Microsoft Sliverlight support. The future versions of the Blackberry browser (based on the same Webkit framework as Mobile Safari, and Android's Chrome browser) will have FULL Flash support and Full Silverlight capabilities.

With Flash being one of the most sought after features this can only be taken as extremely good news for BlackBerry owners, as at present there are no workarounds or even third party apps that will allow Flash video content on BlackBerry devices.

We all know that when RIM proposes something or plans something, it probably means it’s a while away. According to a BGR's source this won’t happen until next summer as RIM needs to add some time due some to technical restrictions on the current handset offering from the company. RIM than will have access to higher data speeds for this to work effectively (HSPA and LTE). RIM has already achieved over 10Mbps downloads on next generation BlackBerrys in the test labs with test LTE equipment so it’s looking good, folks.

Google Chrome has added a brand new feature to Google Chrome. It lets you synchronize your bookmarks with your Google account. Now, when you will use any computer anywhere in the world (for example, between office and home computers, or between desktop and laptop) and wants to use the same set of bookmarks, you will get them synced across all of the computers because the content is stored in the Internet.

Many users have several machines, one at home and one at work for example. This new feature makes it easy to keep the same set of bookmarks on all your machines, and stores them alongside your Google Docs for easy web access.